Cdi - CRM Campaign Specialist (F/H)/x)
Il y a 5 mois
**CRM Campaign Specialist (M/W/X)**
At Sephora we inspire our customers, empower our teams, and help them become the best versions of themselves. We create an environment where people are valued, and differences are celebrated. Every day, our teams across the world bring to life our purpose: to expand the way the world sees beauty by empowering the EXTRAORDINARY in each of us.
Within the Client Marketing team, the position is part of the Campaign Management team which is responsible for supporting countries in the definition, implementation, and analysis of their CRM plan with 3 objectives:
- Increase customer engagement and value
- Boost Sephora's revenues
- Increase the profitability of our animation plan
The CRM Campaign Specialist is responsible for the implementation and analysis of direct marketing campaigns on a group of countries and works to maximize the relevance and performance of the animation plan.
The team also takes part in various projects related to Sephora's strategy and priorities, which aims to revolutionize the customer experience: personalization of the customer journey, design and implementation of new automated campaigns, launch of new communication channels, new tools etc...
**_
You will excel and enjoy this position if you are ready to actively handle the following missions :_**
- **
Implement the campaigns related to the Sephora animation plan**
- Setting up the campaign: creation of targets and routing
- Routing: integration of HTMLs, SMS/PUSH texts, sending of proofs
- Execution and monitoring of the sending of the campaign with follow-up of the deliverability
- **
Analyze the results of these campaigns and propose appropriate recommendations**
- Produce reports of the campaign
- Analyze the performance of these campaigns using all available KPIs: response metrics, conversion, additional sales, profitability, etc.
- Propose relevant recommendations to countries to improve the performance of the CRM plan (Channel priority, targeting, offers, etc.)
- **
Supporting countries in improving their CRM performance and customer value**
- Support countries in monitoring key CRM KPIs to identify local issues and propose action plans
- Contribute to the development of Sephora's CRM must win battles : boost omnichannel, work on recruitment and retention, develop customer value, fight against inactivity, boost frequency
**_
- You have a degree in Marketing, Computer Science or Statistics
- You have at least **2 years of experience in campaign management** (including internships), on a large database, ideally in the retail sector
- You are familiar with Adobe Campaign V7, ideally with the targeting and routing aspects
- Knowledge of HTML coding appreciated
- You are organized, rigorous and autonomous
- You have particularly good analytical skills
- You have an important marketing sensitivity and a sense of customer relationship stakes
- A very good knowledge of English (oral and written) is a prerequisite
- Knowledge of a datamining tool would be a plus
**While at Sephora, you’ll enjoy**
- ** The people. **You will be surrounded by some of the most talented leaders and teams - people you can be proud to work with.
- ** The learning**. We invest in training and developing our teams, and you will continue evolving and building your skills through personalized career plans.
- ** The **culture**. As a leading beauty retailer within the LVMH family, our reach is broad, and our impact is global. It is in our DNA to innovate and, at Sephora, all 40,000 passionate team members across 35 markets and 3,000+ stores, are united by a common goal - to reimagine the future of beauty.
You can **unleash your creativity**, because we’ve got disruptive spirit. You can **learn and evolve,** because we empower you to be your best. You can **be yourself**, because you are what sets us apart. **_This_**, is the future of beauty. Reimagine your future, at Sephora.**
- _____
**Chargé de Campagnes CRM (F/H/X)**
Chez Sephora, nous inspirons nos clients, nous responsabilisons nos équipes et nous les aidons à devenir la meilleure version d'eux-mêmes. Nous créons un environnement où les personnes sont valorisées et où les différences sont célébrées. Chaque jour, nos équipes à travers le monde donnent vie à notre raison d’être : changer le regard du monde sur la beauté, en révélant l’extraOrdinaire en chacun de nous.
Au sein de l’équipe Marketing clients, le poste est intégré à l’équipe Gestion de Campagnes qui a pour mission d’accompagner les pays dans la définition, la mise en œuvre et l’analyse de leur plan CRM avec 3 objectifs:
- Augmenter l’engagement et la valeur de nos clients
- Booster le chiffres d’affaires de Sephora
- Augmenter la rentabilité de notre plan d’animation
Le/la Chargé.e de campagnes CRM est responsable du paramétrage et de l’analyse des campagnes de marketing direct sur un groupe de pays et œuvre pour maximiser la pertinence et la pe
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