Global E-commerce Director
il y a 1 semaine
This Global e-commerce director role consists of leading the digital and E-Commerce (D2C & B2B2C - e-Retail media) workstreams to offer support to Local iProspect agencies around the world, in addition to reporting and supporting the central client team in charge of all media activities in support and services to their own local subsidiaries.
The purpose of this role is to provide the E-commerce roadmap and the delivery of strategic and operational recommendations, ensure a close relationship with the top 10 markets to identify support needs and control performances, manage all resources to ensure the client's digital and e-commerce marketing needs are met.
The Global E-commerce Director is considered as a trusted advisor to the client, on all aspects of digital and commerce marketing, he/she articulates his recommendations around the digital media levers and the client's commercial context to help move the business forward, and monitor digital performance; proactively identify new ideas and existing opportunities in the market, work with other departments to develop and execute strategies that will grow the client's commerce and business agenda.
Job Title:
Global e-commerce Director (H/F)
**Job Description**:
[EN]
Missions
- Build the channel and media tools guidelines to support the best strategies, tactics and campaigns executions of local iProspect digital and e-retail team across multiple countries.
- Manage the client agenda and deliverables in direct collaboration of experts in each channel, supported by the Global Client Partner and Global Client Director.
- Maintain a detailed understanding of the client’s business, challenges and marketing objectives.
- Ensure your knowledge of digital and e-retail media is best in class to continually present new and innovative ideas to push the status quo and help solve client challenges.
- Lead your client and internal teams to ensure dentsu network of agencies is working with powerful insights and audience understanding to deliver the most effective digital communications for your global client.
- Inspire clients by demonstrating the direct response & brand building capabilities of digital media.
- Support the Commerce (D2C & Retail) agenda of the client.
- Help build libraries of cross-media use-case, in a Digital/Commerce/CRM integrated approach.
- Provide hands on leadership across your client contacts with support from your management.
- Work closely with the Client Director to drive continuous improvement and change
- Continuous contribution to product and agency development (blog and press publications, case studies, supporting new business initiatives)
Profile
- Graduate from business school or equivalent university course
- At least 7 years' experience in a media agency.
- International experience on a large global or EMEA account
- Very good mastery of e-retail & digital levers (in particular display, social and SEA), brand and performance
- Excellent oral and written communication skills (English mandatory, French or other languages are a plus)
- Adaptability to address any type of interlocutor
- Sense of listening and servicing.
- Managerial talent
- Ideally a first experience in the retail or consumer goods sectors
- Performance Media, Ecommerce Media, Offline Media, Communications Planning
- Ability to Influence
[FR]
Missions
- Construire les guidelines par média et outils d’activation pour soutenir les meilleures stratégies, tactiques et exécutions de campagnes des équipes digitales et e-retail media d’iProspect dans plusieurs pays.
- Gérer la roadmap client et les livrables en collaboration directe avec des experts de chaque canal, avec le soutien du client partner et client director.
- Entretenir une compréhension détaillée du business, des défis et des objectifs marketing du client.
- Apporter votre excellente connaissance des médias numériques et de e-retail media pour présenter continuellement des idées nouvelles et innovantes afin de combattre le statu quo et d’aider à résoudre les défis des clients.
- Guider vos équipes client et internes pour vous assurer que le réseau d’agences dentsu travaille avec les meilleurs insights et une bonne compréhension des audiences pour fournir les communications digitales les plus efficaces.
- Inspirer les clients en démontrant les capacités de réponse directe et de renforcement de la marque des médias numériques.
- Soutenir l’agenda Commerce (D2C & Retail) du client.
- Aider à construire des bibliothèques de cas d’usage cross-média, dans une approche intégrée Digital/Commerce/CRM.
- Être identifié comme tiers de confiance à travers vos contacts clients avec le soutien de votre direction.
- Travailler en étroite collaboration avec le client director pour favoriser l’amélioration continue et le changement
- Contribution continue au développement de l’offre de l’agence (blogs et publications de presse, études de cas, soutien à de nouvelles init
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