Head of Measurement, France

il y a 3 semaines


Paris, France TikTok Temps plein

Responsibilities
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.

Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

The Marketing Science Measurement team is responsible for interpreting the performance of advertising on our platform. We work with advertisers to optimise their activity on the platform and build meaningful connections that help drive behaviour change and achieve their brand and performance marketing goals.

TikTok is looking for a full-time Head of Measurement for the France, Belgium, and Netherlands markets. This Paris-based role will supervise all Measurement Partners in the UK market, and report directly to the head of Measurement for Europe.

You and your leads will partner with our top UK clients and agencies to help measure the effectiveness of their investment with our platform.

In addition, this role will partner with key cross-functional teams such as sales, product marketing, measurement product, and business marketing to ensure that clients and agencies have best-in-class support.

We seek highly-driven, empathetic, individuals who are looking to build our Marketing Sciences discipline where execution, curiosity, and data-driven thinking in a fast-growth environment to make others better will be critical for success.

**What you will do**:

- Grow the team with high-performing measurement talent
- Partner primarily with clients and agencies to provide good measurement that can lead to better understanding of their performance on the platform
- Focus on strategic consulting together with revenue and product teams to help drive and implement learning agendas for agencies and clients.
- Manage client and agency feedback to ensure their voice is reflected with our product and partnerships teams.
- Partner with EU leadership to provide ongoing Measurement POV's to our relevant clients and regional teams
- Partner with product and partnerships teams to help prioritize the right measurement partnerships for the region
- Partner with global teams to build the case for sustained team growth across additional growth teams (research, data science)

**Qualifications**:

- At least 10 years of experience with digital advertising, large marketing-related organizations, or measurement suppliers in Europe where most recent responsibilities have included management, organizational growth, operational discipline, and client success
- A strong track record of building analytical teams with clear examples of operational discipline and strategic acumen
- Relevant bachelor's degree in a quantitative field; graduate degree's in a science, mathematics, operations, business, digital marketing, or research preferred
- Experience in inferential problem solving through experimental design and analytical methods
- Exceptional time-management and goal-oriented task management skills is a must
- Ability to work effectively, deploy consistent quality, and provide guidance on what decisions should be made is a must-have skill
- Management experience service based leadership
- Proficiency with performance attribution measurement
- Experience with advertising agencies or complex marketing data-driven organizations preferred
- Interest in working in a fast-paced environment with global talent
- Familiarity with regional industry lobby groups and measurement initiatives a plus

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.



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