Brand Strategy Lead

il y a 2 semaines

Paris, France Doctolib Temps plein

**About the opportunity**:
In this chapter of our journey, marked by rapid innovation and growth, we're finding ourselves in a unique position. With a multi-faceted, purpose-driven and product-led brand, targeting both B2B and B2C audiences, new products, acquisitions, and various touchpoints, aligning the Doctolib brand became a recurring challenge. It became evident that we needed to foster greater collaboration and alignment between our Brand, Design, Product Marketing, and Go-To-Market teams, whether they were focused on B2B or patient engagement or operated on a global or local scale.

With this understanding, we've decided to open the search for our new Brand Strategy Lead to help us enhance our brand positioning and ensure a seamless experience for our customers. By addressing our vulnerabilities head-on and fostering a culture of creativity, strategic expertise, and strong leadership, you will elevate the Doctolib brand to new heights.

**What you'll do**:
As our global Brand Strategy Lead at Doctolib, you will lead and take Brand Strategy to the next level to:

- Ensure a** consistent **and best-in-class brand experience across every user touchpoint
- Increase the perception of Doctolib as a** trusted** service among customers, prospects and patients
- Make Doctolib the most **known** Healthcare brand for patients and Healthcare practitioners in existing countries.
- Become the most **innovative** Healthcare brand in existing countries.

Reporting to your Global Brand & Communications Director, you will act as a **strategic advisor** to our senior marketing and design leaders as well as C-suite leadership and will have a strong impact in supporting our growth and trust objectives.

Your main missions will revolve around **brand strategy, brand equity protection and brand community building**.

Your responsibilities include but are not limited to:

- Shape and develop Doctolib's global brand strategy while supporting localization efforts;
- Adjust the brand's overall assets: platform, architecture (out of product), insights, out of product tone & voice
- Harmonize overarching narratives in close collaboration with Corporate Communications, Public Affairs, Design, Go to Market, Product Marketing, Employer branding
- Establish formal brand guidelines for the company
- Advise global and local teams on brand campaigns and assets
- Shape and drive future global corporate brand campaigns (if applicable)
- Ensure consistency and quality across all touchpoints and channels
- Drive brand agencies or support teams in doing so (brief, PMO);
- Take ownership of brand insights and measure overall awareness and perception
- Drive our cross-company Trust Program designed to improve our global brand perception as a trustworthy company
- Build a close knit community of brand experts across the company

**Asserting leadership within the company will be an important part of your job.**

**Who you are**:

- You are a seasoned brand expert with a proven track record in advising on global and local brand positioning, platform and architecture in dynamic Tech and/or product-driven companies
- You love figuring out the best way for a brand to show up and connecting the dots between several teams to shape overall brand narratives
- You are a strategic thinker capable of designing a long-term brand strategy
- You are a creative and innovative storyteller
- You have strong user-first mindset, with a natural tendency to put yourself in your users' and (internal) clients' shoes
- You are strong communicator with the ability to influence and embark others across all levels
- You have a strong expertise in brand measurement and analytics
- You have a native or near-native level in English

**Ideally, you also have**:

- Great copywriting skills
- The ability to train and coach others on your topics
- Worked in the healthcare industry
- Fluency in French, German and/or Italian
- At Doctolib, we believe in improving access to healthcare for everyone - regardless of where you come from, what you look like. This translates into our recruitment process: Doctolib is an equal opportunity employer. We don't just accept diversity at Doctolib, we respect and celebrate it_

  • Brand Strategy Lead

    il y a 2 semaines

    Paris, France Doctolib Temps plein

    About the opportunityIn this chapter of our journey, marked by rapid innovation and growth, we’re finding ourselves in a unique position. With a multi-faceted, purpose-driven and product-led brand, targeting both B2B and B2C audiences, new products, acquisitions, and various touchpoints, aligning the Doctolib brand became a recurring challenge. It became...

  • Strategy Manager Global Brands Europe

    il y a 1 mois

    Paris, France AB InBev Temps plein

    Seniority Level: Associate Ownership Strategy Manager Global Brands Europe The Strategy Manager Global Brands Europe is responsible for giving strategic recommendations regarding brand & portfolio strategy, Brand positioning & Jobs To Be Done, Brand Equity, brand activations and innovations. Focus brands for this role are Corona, Budweiser and Stella...

  • Global Commercial Brand Lead Aspaveli®

    il y a 3 jours

    Paris, France Sobi Temps plein

    Over the last few years, Sobi introduced new innovative treatment options for people rare diseases and with an impressive growth that led the company to be positioned as one of the main players in the market. Sobi portfolio has expanded over the last few years with additional hematology brands and now the company is preparing to expand into Nephrology. Sobi...

  • Senior Insights Strategy Manager Leffe and Craft Brands Europe

    il y a 1 mois

    Paris, France AB InBev Temps plein

    Seniority Level: Mid-Senior Level #DreamBig Senior Insights Strategy Manager Leffe and Craft Brands Europe The Senior Insights Strategy Manager Leffe and Craft Brands Europe is responsible for giving strategic recommendations regarding brand & portfolio strategy, Brand positioning & Jobs To Be Done, Brand Equity, brand activations and innovations. Focus...

  • Team Lead Brand

    il y a 2 semaines

    Paris, France EGYM GmbH Temps plein

    **Your daily workout**: **Brand and Communication** - Lead the rebranding efforts of Gymlib to EGYM Wellpass, taking charge of the brand identity, tone, and consistency in France, while actively contributing to the transition towards a unified brand strategy across all channels. - You propose creative solutions to enhance the clarity, tone, positioning, and...

  • Brand Manager

    il y a 3 jours

    Paris, France Mooncard Temps plein

    Mooncard is a French leader in corporate spend management, offering a payment solution with a fully secure and configurable card, fully integrated into a management platform and accounting engine. Founded in 2016, Mooncard is one of the fastest-growing fintechs in France, with more than 6,000 clients and major contracts with the French public sector. Since...

  • Brand Manager

    il y a 2 jours

    Paris, France Mooncard Temps plein

    Mooncard is a French leader in corporate spend management, offering a payment solution with a fully secure and configurable card, fully integrated into a management platform and accounting engine. Founded in 2016, Mooncard is one of the fastest-growing fintechs in France, with more than 6,000 clients and major contracts with the French public sector. Since...

  • Brand Manager

    il y a 1 jour

    Paris, France Mooncard Temps plein

    Mooncard is a French leader in corporate spend management, offering a payment solution with a fully secure and configurable card, fully integrated into a management platform and accounting engine. Founded in 2016, Mooncard is one of the fastest-growing fintechs in France, with more than 6,000 clients and major contracts with the French public sector. Since...

  • Global Head of Brand

    il y a 4 jours

    Paris, France BlaBlaCar Temps plein

    **About BlaBlaCar** BlaBlaCar is the world’s leading community-based travel network, connecting over 100 million members across 22 countries looking to carpool or travel by bus. By sharing rides and filling empty seats on the road, our community avoids 1.6 million tons of CO2 emissions every year (as if Paris was free of road traffic for a year!) We are a...

  • Strategy Program Manager

    il y a 4 semaines

    Paris, France Ankorstore Temps plein

    **About us** We are in business to save independent Retail in Europe! Across our towns and city centres unique neighbourhood shops have been overshadowed by large chains and e-commerce giants. To combat this, we’ve created a BtoB wholesale marketplace designed to help independent retailers to compete against larger competitors and thus maintain a...

  • Brand / Content Marketer

    il y a 4 semaines

    Paris, France Polar Analytics Temps plein

    **About Polar Analytics**: Polar Analytics is a Full-Stack Business Intelligence Solution for Consumer Brands. A powerful, yet simple solution for business users to get the insights they need to succeed and make the right decisions. Our mission is to empower indie DTC brands worldwide to grow faster and more profitably! At Polar, the Growth team has a lot...

  • Strategy Internship

    il y a 5 jours

    Paris, France AKQA Inc Temps plein

    Strategy Internship At AKQA, we believe in the imaginative application of art and science to create beautiful ideas, products and services. With an entrepreneurial and collaborative approach, we design campaigns, brand strategies and adaptive digital services that capture the imagination, delivering impressive returns for our clients. Our clients:...

  • Senior Brand Strategist

    il y a 1 mois

    Paris, France Dentsu Aegis Network Temps plein

    The purpose of this role is to work with strategy lead to craft strategic outputs including creative briefs, research reports and analyses, selling narratives, strategic POVS and go-to market plans Job Title: Senior Brand Strategist **Job Description**: Key responsibilities: Has the overall responsibility for writing briefs and conducting briefings on...

  • Strategy Lead

    il y a 3 semaines

    Paris, France Publicis Health France Temps plein

    Publicis Health France (75020), Publicis Groupe healthcare communication agency in France, is looking for a Strategy Lead for a global client.Publicis Health France, part of Publicis Groupe, is one of the leading healthcare agencies in France. Within Publicis Groupe, we offer healthcare based creative and strategic expertise to help grow and transform...

  • Strategy Lead

    il y a 3 semaines

    Paris, Ile-de-France Publicis Health France Temps plein

    Publicis Health France (75020), Publicis Groupe healthcare communication agency in France, is looking for a Strategy Lead for a global client.Publicis Health France, part of Publicis Groupe, is one of the leading healthcare agencies in France. Within Publicis Groupe, we offer healthcare based creative and strategic expertise to help grow and transform...

  • Essencemediacom Strategy Lead

    il y a 4 semaines

    Paris, France EssenceMediacom Temps plein

    **WE ARE ESSENCEMEDIACOM** Le regroupement du meilleur d’Essence et de MediaCom a pour objectif d’adopter un « Breakthrough thinking » qui consiste à challenger les méthodologies de construction des stratégies pour délivrer des approches de pointe au bénéfice des marques : brand & performance, création et média, systèmes et signaux. Il...

  • Junior Brand Creative Manager

    il y a 1 mois

    Paris, France Pernod Ricard Temps plein

    Pernod Ricard France (PRF) owns a portfolio of 12 brands as a Brand Company. These brands play in the Aperitif Category or in the non-alcoholic spirits and RTD booming space. Lillet is the Pernod Ricard Big Bet, distributed in 50+ markets and reaching the 1M 9L cases milestone. Besides, it is a purpose-led brand, having targeted and celebrated women for 150...

  • Head of Global Brands

    il y a 1 semaine

    Paris, France Ogury Temps plein

    Ogury, the global leader in personified advertising, has created a breakthrough advertising engine that delivers comprehensive audience interests, brand performance, privacy protection and sustainability within one technology stack, built and optimised for mobile. Advertisers working with Ogury benefit from fully visible impactful ads, future-proof targeting...

  • Senior Brand Manager France

    il y a 1 mois

    Paris, France Affinity Petcare Temps plein

    **Our Company** Sector: Petfood Industry (Cat & Dog) Turnover: 600 M€. Third company in Europe in the pet care dry food business Employees: 1.100 (4 production centers in Europe) **Location**: Paris, France Affinity is a** family-owned Spanish company,** which is steadily growing and a **dynamic and insurgent player** in pet food. At Affinity, we are...

  • Senior Brand Manager

    il y a 4 jours

    Paris, France Suntory Global Spirits Temps plein

    At Suntory Global Spirits, we craft spirits of the highest quality and deliver brilliant experiences to people around the world. Suntory Global Spirits has evolved into the world's third largest leading premium spirits company ... where each employee is treated like family and trusted with legacy. With our greatest assets - our premium spirits and our...