Global Trade Marketing Manager, Cdi
il y a 5 jours
Trade Marketing Manager
Position Overview
The Trade Marketing Manager is responsible for the 4P execution of a brand by assisting and enabling the global markets to achieve the strategic and financial goals of the brand. He contributes to develop and guide countries to perfectly sell and negotiate locations for Lancaster locally. The Trade marketing Manager assists in the strategic development of sales, making sure that central business plan for the field that delivers all elements of the 4 P’s, is aligned with brand strategy and can be customized for specific markets/customers where needed. The Trade marketing manager will also participate in the new item launch process, ensuring timely delivery of product in the marketplace by coordinating efforts of marketing, production, forecasting and sales planning to ensure effective implementation of the plan. Key responsibilities include:
Main Responsibilities
Work in close cooperation with products managers to ensure global synchronization between, launches, supply and marketing activity: Be the “go-between” Lancaster brand & countries for commercial & marketing activities Ensure Countries have a clear & exhaustive comprehension of Lancaster marketing activities calendar Evaluate & challenge market by market trade marketing plans (merchandising, BAs, samples, media, out of store, etc.). Leverage learnings based on data provided through shopper fact-based analyses and field feedbakcs to improve return on investment of brand/trade spend funds. As from September 22, use NPD to deep dive into the European competitor landscape. Own the development of a sales trade plan aligned with marketing and sales objectives. Support best practice go to market strategy executions with strong, consistent processes and communication globally. This would be applicable to the comprehensive 4P strategy. Build and share guidelines with countries to respect the brand image and consistency. This is applicable to every day selling locations, NDA, promotional guidelines and pricing strategy. Study competitive portfolio to identify gaps within the portfolio and help building the 3 Year Plan. Ensure monthly top lines reporting. Work day to day with supply to adjust forecasts, anticipate discontinuations, deal with excess. Implement quota policy when needed. On merchandising side, work closely with central merch team to create and validate planograms for openings.
Profile/Key Competencies
At least 5 years’ experience in a selective environment
Marketing / Trade marketing experience in an international environment
Agility to interact with several different functions, including supply, marketing & countries
Rigor to deal with different countries and follow/adapt the marketing plan to each country: convey ideas in a clear, synthetic & pragmatic way
Skincare premium knowledge to interact with countries & marketing
**Field knowledge needed**: learnt in a country
Good communication skills
English speaking
China strong interest
At ease with figures; able to work on multi reporting on multi datas bases (NPD, Beauty Research )
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