Content Director

il y a 4 semaines

Paris, France Pennylane Temps plein

Are you looking to have an impact on the daily life of millions of entrepreneurs in France and Europe ?
- Do you thrive in a trustful, fast-paced environment ?
- Then Pennylane might be the right place for you — and you, might be the perfect fit for this role

We figure out among the 20 best startups of 2023 on the French Market

**Our vision**

We aim to become the most beloved financial Operating System of European SMEs. We help business owners get rid of the time-consuming hassle of handling accounting and finance while giving them access to key information that they can use to make better decisions. Meanwhile, we’re helping accountants. By using Pennylane, rather than doing manual and repetitive tasks, they can spend more time advising and guiding their clients. Already more than 70000 SMB's & more than 1200 accounting firms in France are using Pennylane

**About us**

Pennylane is one of the fastest-growing Fintechs in France (and soon to be in Europe)
- In 4 years of existence, we’ve managed to
- Make ourselves known as a groundbreaking accounting and financial software for small businesses and their accountants
- Raise a total of €100 million, including from Sequoia, the famous fund from Silicon Valley who invested early in companies like Google, Facebook, Airbnb, Stripe, Paypal and much more..
- .‍‍‍ Grow from 7 cofounders to 400 happy Pennylaners (we’re now recognized as one of the greatest places to work in France (but also remotely), with a 5/5 rating on glassdoor and an e-NPS of 94.
- Build an international environment with more than 25 nationalities, with a strong remote-friendly culture, where 35% of the employees are already working from all parts of Europe
- Earn the trust of thousands of customers and accounting firms and obtain outstanding ratings

**Why is this position of utmost importance to reach our mission ?**

Since late last year, we’ve achieved a strong inflexion point, making “indirect channels” the #1 source of revenue acquisition for Pennylane. And we believe this is only the beginning, since there’s so much more to be done, as well as a very deep market.

We aim at being the new all-in-one for finance & accounting platform for accounting firms and companies to work together. We know it’ll be about building the best product, but also by making everything tied together to create a Brand accounting firms & their customers love.

We know there’s no marketing playbook for that. That’s why we want to explore new things B2B companies don’t usually do, create a strong media alongside Pennylane to raise the bar, be both vocal & relevant on social medias. We want to lead with ideas, to develop new formats, new experiencesand a new way to do content marketing

**Our Team**

Within the Pennylane organization, the Brand Team is responsible for:

- Developing initiatives that set Pennylane as a brand companies & accounting firms love
- Shaping and executing a strategy to connect and grow our business through accounting firms, technological partners and resellers / integrators

We’re a team of 5 including:

- Léa, our Event Manager
- Ynès, our Event Apprentice
- Benjamin, our Brand Designer
- Audrey, our Content Manager
- Clément, our Team Lead

**What you’ll be responsible for**

We’re looking for a seasoned Content Director, who’s able to impact Pennylane at both strategic and execution levels. We’re aware it’s a rare profile.

**Overall responsibility will be**:

- Owning the global Content Strategy and it’s execution (SMEs + Accounting firms + Partners)
- Owning the Content output. Think as an “Editor in chief” and coordinate insights from team members
- Coordinating people to achieve your plan, should it be internal or external stakeholders
- Managing our Content Manager

**Day-to-day tasks**:

- We expect from you to own the Content strategy and its execution, meaning you’ll explain and show us the way. That being said, some of your day-to-day tasks could be:

- Managing our Editorial Committee across departments. You’ll be making sure we align everyone’s efforts with your Content Strategy and quality expectation
- Working on ComptaTech strategy & execution (an annually event so far). Turning into a beloved and major media around accounting, business and innovation (podcasts, web series, events, videos, a think-tank, a book?)
- Coordinating people to make sure a major product launch is supported with a relevant Content & Communication Strategy

**What kind of people are we looking for ?**:

- You’re a forward thinker about content. We want you not to be afraid to propose innovative strategies, tactics and formats that could help us stand out from the market
- You have experience building and executing a successful Content Strategy from scratch. And you want to do it again for us
- You think holistically, as we want to make a strong media out of ComptaTech (podcast, videos, events, think-tank, and more)
- You build content fr

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