Content Marketing Manager
il y a 2 semaines
Le Wagon is a global leader in immersive tech training. Our mission is to train people from all backgrounds in coding, data and product skills, give them the best learning experience of their life, and help them accelerate in their career. We also help companies become more data-driven by leveraging their data and unlocking their employees’ potential through corporate training.
Founded in Paris in 2013, Le Wagon now has campuses in +40 cities across 25 countries, including global tech hubs such as Berlin, London, Tokyo, Shanghai, Singapore, and São Paulo. Most importantly, Le Wagon is a community of 18,000+ graduates from all walks of life, including career changers, digital nomads and many entrepreneurs - who've created 180+ tech startups and raised $862M+ and counting
In order to realise our regional ambitions in Germany, we are looking for a **Content Marketing Manager **to join our **Germany Marketing team**. Your mission will be to help shape our content strategy and to grow our brand and community. Together with the other members of our marketing team, you will test and evaluate new ways to expand our standing as the #1 EdTech company in Germany. You will be reporting to the Germany Marketing Lead.
**Role responsibilities**
- _ _**_ Brand Development & Coherence_**_: oversee Le Wagon Germany content strategy and positioning - working with the Germany Marketing Lead. You’ll be the guardian of our brand guidelines and tone of voice in Germany_
- _
- **_Content Production_**_ _**_&_**_ _**_Maintenance_**_: own the production of content supporting brand awareness, such as: videos, pitch decks, acquisition landing pages, white papers, newsletters, blog posts, testimonials, and more._
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- **_Social Media Ownership:_**_ plan and develop compelling social media campaigns, monitor social media trends and implement them in your strategy, own content calendars, engage with our community, analyze and optimize running campaigns._
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- **_Content Workflow & Asset Management_**_: Collaborate with the CRM and Performance Marketing teams to drive demand through best-in-class content._
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- **_Website & Landing page_**_: improve and maintain Le Wagon Germany website (copy, imagery, syllabus, alumni stories, etc.)._
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- **_Community highlight_**_: Leverage Le Wagon’s community of 20.000+ alumni through creative content to engage our existing and future community, drive brand awareness, and generate qualified leads._
**This is the role for you if you are**:
- You have at least **2-5 years of experience** in **brand & content roles**:
- You have exceptional written and verbal **English & German language skills.**:
- You know how to **craft** **a compelling brand narrative.** You are **passionate about brand & consumer marketing.**:
- You have already created & managed content for a **social media channels or** **websites,** and you know how to **create exciting content for consumers.**:
- You are skilled in the **recording**, **editing** **and publishing of images and videos**.
- You are a captivating **storyteller** and it shows in your **excellent** **copywriting.**:
- You have a great **eye for design** and are able to **create visual assets according to brand guidelines.**:
- You are a **creative problem solver** - **highly structured and organized.**:
- You are **entrepreneurial, highly collaborative**, and love to help others reach their objectives.
- You know how to **work with and manage different stakeholders such as designers**, **video makers**, and **agencies**.
- You are able and willing to travel to our German campuses (Berlin, Cologne, Munich) for on-site content production
**BONUS**
- ** It’s a plus** You are familiar with Hubspot and marketing automation
**What's in it for you?**
- _ Salary range: _**_40-43k _**_gross/ year_
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- **_Company Pension Scheme_**_ into Fund System with 15% Employer Support_
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- **_Yearly Educational Budget_**_ for your professional development_
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- **_Flexible Remote Work Policy_**_ that allows you to work on campus and from home in a hybrid-model_
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- **_Technical Equipment:_**_ Company Macbook & iPhone_
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- **_28 days_**_ of vacation leave_
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- **_You will be part of a diverse, hungry_**_, _**_and pursuit-driven_**_ team on the road to redefining the way we think about Education in Germany_
**Application process**
- Screening Call
- Case study
- Interview: Case study debrief with the Head of Marketing Germany
- Team fit interview
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