Internship - International Marketing Assistant
Il y a 5 mois
**ABOUT BYREDO**
"_Beauty can be many things to many people. Our job is to inspire people to be themselves_." Ben Gorham, Founder of Byredo.
The European luxury brand BYREDO was founded in Stockholm in 2006, with an ambition to translate memories and emotions into products and experiences.
BYREDO creates and develops a range of products such as fragrance and make-up but also ByProducts, the brand category for any non-beauty projects...
BYREDO is reinventing the world of luxury through a new approach, where creation is led by emotions, expressing a full and limitless brand universe.
BYREDO is sold in more than 40 countries in a very high-end exclusive network worldwide, with a growing presence online and a strong focus on Ecommerce activities.
We believe that through creativity, we’re able to develop timeless products, both meaningful and inspirational, to people and their lives.
We believe that only great people can design & bring those beautiful projects to life.
We believe on talents vs profiles, on experience vs education, on diversity vs boundaries.
We believe that only powerful teams can lead together the growth of the company, and therefore, we are highly committed to our people.
At BYREDO we come as we are, with the intention to learn from each other and go beyond business objectives.
**ABOUT THE JOB**
We are looking for two** International** **Marketing Assistants** who will closely work with our **International Marketing Managers**. As a member of our amazing Go-to-Market team, you will contribute to building the International Strategy for your regions and the delivery of global 360 marketing plans, ensuring the utmost integrity of brand representation at all customer touchpoints. You will report to either our ASIA and Travel Retail WW International Marketing Manager _OR_ to our NORTH AMERICA and EMEA International Marketing Manager, depending on the region you are selected for. By the end of your internship, you will have developed both agility and the ability to adapt to shifting market dynamics.
**WHAT YOU WILL DO**
**International marketing strategy**
- Contribute to the adaptation of the global marketing strategy to local markets and their specificities, ensuring the perfect execution of the Brand strategy.
- Prepare the consolidation of regional launching plans for internal use.
- Participate in follow-up weekly meetings with each market and remain their point of contact for operational requests (lab samples, sampling, TOAs (=token of appreciations), and collateral requests).
- Support on building global guidelines to ensure market consistency.
**Reporting**
- Gather quantitative and qualitative post-campaign analysis from markets on our launch performances and compile info for global reporting.
- Compile competitor reviews and best practices on trade marketing activities and create monthly reports.
**Coordination for creative content and assets**
- Be the key liaison between markets and the content team for delivery of content.
- Support creative briefs for market local asset requests (image crops, retail invitations, etc.).
- Check all asset requests from markets to ensure all relevant information is filled, and share asset requests with the content team for content creation.
**Visual merchandising (VM)**
- Liaise with VM and markets to ensure planograms and merchandising guidelines are shared and executed.
- Gather market feedback on VM elements - global proposal and local execution.
**Day-to-day support**
- Manage shipments, couriers, and proof of deliveries as required.
- Ad hoc support as required.
- This list is non-exhaustive and may vary depending on current projects._
**Your key interlocutors for all of the above**:
- Brand Marketing team.
- Communications team.
- Local markets and Area Managers in your responsible region.
- Other cross-functional teams such as Demand Planning, Product Development, etc.
**WHAT WE’RE LOOKING FOR IN OUR NEXT TEAM MEMBER**
- You have strong interpersonal and communication skills enabling you to work easily with all types of interlocutors, be they internal or external, at an international level.
- You have a solid “project management” and hardworking mindset, always solution orientated. This implies being curious and proactive to look for all necessary information, managing deadlines, prioritizing your tasks, multitasking
- You already know or want to know more about how marketing strategies are implemented on the field, in our stores.
- You are passionate about the Beauty and/or Luxury industry and curious to gain knowledge about the specificities of points of sales in these sectors.
- You have an international & inclusive mindset: you enjoy working with other cultures and understand the adaptation this requires.
**WHAT WE EXPECT YOU TO BRING TO BYREDO**
- You are a Master's student in a business school/university, looking for an end-of-study internship (ideally).
- You can provide an internship agreement from your school/
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