National Off-trade Manager

Il y a 6 mois

Paris, France Brown-Forman Temps plein

CURRENT EMPLOYEES, CONSULTANTS, AND AGENCY PARTNERS:
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We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

Many Spirits, One Brown‑Forman - We believe that an inclusive culture, one that values the diversity and unique perspective of each individual, allows us each to bring our best self to work and leads to greater teamwork, creativity, and trust.

Cultivating a Caring Culture - We know that our strong culture is one of the many reasons people love working at Brown‑Forman.

Enriching Life. Enriching Careers
- At Brown‑Forman, we craft products known for bringing people together. Our employees have made us what we are today and are the reason for our success. Do not just take our word for it. Brown‑Forman is consistently recognized as a Great Place to Work® in countries around the world.

Meaningful Work From Day One

Reporting to the VP Managing Director France-Belux, the National Off-Trade Manager is responsible for leading the Off-Trade business in the domestic market. He/she is responsible for driving and ensuring the growth of the Brown-Forman portfolio in the Off-Trade Channel, including commercial strategy (trade terms and negotiations, category management) and the Off-Trade field sales force management. He/ she will also supervise the Revenue Growth Management (RGM) in order to propose action plans to drive sales, profit and margins.

Regarding the Sales responsibilities, he/she leads a team of 4 Area Sales Managers and a team of about 30 sales professionals based all across France in charge of developing BF brands portfolio. According to the market coverage strategy, he/she will also develop and coordinate commercial actions through third party (or contractors) sales force.

Furthermore, he/she leads, with a team of Off-Trade Key Accounts, the commercial strategy of this network, establishing fluid relationships with the dedicated KAMs for successful commercial negotiations. He/she also coordinates the global commercial strategy in close collaboration with his/her On-Trade counterpart.

What You Can Expect

National Field Sales responsibilities:
- Develop and implement a sales strategy for increase of market share and profitability.- Plan and implement local sales strategy through visibility, promotional and price policies.- Drive the negotiations at regional level with central purchasing, remaining consistent with national negotiations.- Manage the Area Sales Managers team.- Maintain a perfect collaboration with the Key Account Managers, the RGM Customer Category Manager, the marketing and trade marketing departments.- Plan and implement local, regional or national sales promotions.- Assist, train and develop the commercial teams.- Lead and analyze the results through KPIs, taking quick decisions/initiatives to reach the targets.- Build the annual sales plan and adjust it quarterly due to the need of the business strategy.- Organize incentives and bonuses to boost teams.- Organize, plan and present national meetings.

Off-Trade commercial strategy:
- Propose and implement the Off-Trade commercial strategy.- Coach and lead the commercial team composed of 2 Key Account Managers Off-Trade and KAM Junior.- Define the channel strategy and guidelines for the annual KAM negotiations, in charge of the Trade terms strategy.- Develop a short
- and medium-term vision of customer, channel and category strategy.- Forecast, manage and control all Off-Trade budgets.- Contribute actively to the development of business plans by optimizing all commercial, category, financial and logístical levers...- Ensure a good level of collaboration between the company's various departments: Marketing, Finance (management control, accounting), Logistics (Customer Service, Sales Forecasting), HR, Legal and Sales Force.- Manage investments and improve their profitability: responsible for customer P&L and RGM.- Ensure the signature of contracts with all customers within the timeframe imposed by law and in line with company objectives (both financial and volume).- Supervise RGM actions in order to ensure RGM KPI’s and RGM plans of action- Participate in European working groups and collaborate with other countries.

What You Bring to the Table- Significant experience working in FMCG branded products. Experience in field sales force/ National KAM/ Category management positions.- Experimented Negotiating Skills with the Off-Trade accounts at National level.- Solid general management experience with strong experience of changes.- Deep knowledge of the French retail environment, with at least five years of signif

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