Global Customer Marketing Manager

Founded in 2000, Ivalua is a leading global provider of cloud-based procurement solutions.

COMPANY OVERVIEW

At Ivalua we are a global community of exceptional professionals, who believe that digital transformation revolutionizes supply chain sustainability and resiliency to unlock the power of supplier collaboration.

We achieve this through our leading cloud-based spend management platform that empowers hundreds of the world's most admired brands to effectively manage all categories of spend and all suppliers to increase profitability, improve ESG (environmental, social, and corporate governance) performance, lower risk, and improve productivity. Driven by our passions and fueled by our shared ambitions, we empower and challenge each other to create meaningful experiences for our colleagues, customers, partners, and communities.

Ivalua is looking for a hands‑on Customer Marketing Manager to own customer marketing execution across 3 geographies. Reporting to the Director of Customer Marketing, this is the person who supports strategy building, plan writing, and turns it into activity: the campaigns and assets our customers engage with, the relationships that turn users into advocates, the stories that prove our value, and the tactics that grow revenue inside the accounts we already have.

You will own our customer journeys end to end, including advocacy, reference curation, and digital and demand generation into the install‑base. You will work closely with Customer Success, Sales, Product Marketing, and Digital Marketing to keep a consistent voice of the customer running through everything we do.

This is a role for someone who runs on data. You will use customer, product usage, and pipeline data to decide who to target, what to build, and where to invest (media, networks, audiences, vertical, etc.)—and you will hold yourself accountable to hard numbers on adoption, advocacy, and expansion. Instinct matters, but the plan is built on evidence.

You will partner with your Customer Marketing, Field Marketing, Partner Marketing, and Strategic Account Management to understand analytics and support ABM enhancement, our engagement model, governance, and measurement.

WHAT YOU WILL DO WITH US

360° including Customer Experience

• Own globally delivered nurture and upsell programs: Plan, manage, and execute customer programs end-to-end, liaise with Event Marketing, direct promotion flows and messaging around strategic priorities, and pursue white space to support a 360° and consistent progressive customer journey.
• Support traffic to key events (e.g. Ivalua Now), post-event engagement, and lead management: Partner with Sales and Customer Success to fill the room with the right customers and prospects, and tie every event attendance to clear pipeline, adoption, or advocacy outcomes.
• Support and value ABM strategy: Within ABM project team, be part of key segment definition, support 1:1 and cluster planning and maintenance, and create governance structure (cadence meetings, analytics collection, regular workshops, etc.)
• Develop value and visibility of reference base: Curate, nurture, and manage a healthy pipeline of reference customers, advocates, and speakers, and keep the reference program organized and responsive for sales and analyst relations.
• Voice of the customer: Act as a connector between markets and internal teams, surfacing your program feedback and success signals to Product Marketing, Product, and Customer Success.

Demand Generation in the Install Base

• Generate expansion demand: Design and run campaigns that drive cross‑sell and upsell within existing accounts — nurtures, webinars, in‑product and email programs, and event follow‑up that create qualified expansion opportunities.
• Target with data: Use whitespace, product use cases, and account health data to identify the highest‑propensity expansion accounts and prioritize where to spend effort.
• Partner on pipeline: Work with Sales, Customer Success, and Demand Gen to target the right accounts and modules, hand off leads cleanly, and track influenced pipeline.
• Segment & personalize: Tailor messaging and offers to executive, business, and practitioner personas based on where each account is in its adoption journey.

Data, Analytics & Reporting

• Measure what matters: Define the metrics that matter for each program — digital moves and event ROI, advocacy participation, content usage and format development, influenced and sourced pipeline — and report on them clearly to leadership.
• Turn data into decisions: Analyze customer, engagement, and pipeline data to spot patterns, test hypotheses, and reallocate effort toward what works. Treat every program as a mea