CRM Manager
il y a 2 semaines
About UsSharkNinja is a global product design and technology company, with a diversified portfolio of 5‑star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts, the company’s products are sold at key retailers, online and offline, and through distributors around the world.Role ResponsibilitiesAssist in planning, building, and executing multi‑channel CRM campaigns, including email, SMS, push notifications, and on‑site personalization.Create customer segments and personalize communications to drive engagement, retention, and conversion.Set up and optimize automated customer lifecycle journeys, ensuring timely and relevant messaging at each stage of the customer journey.Monitor and report on campaign performance, using key CRM metrics to track success, test improvements, and make data‑driven recommendations.Support continuous improvement through testing and refining campaigns, including subject lines, messaging, creative, and segmentation strategies.Work closely with the wider marketing, e‑commerce, and data teams to ensure CRM campaigns align with overall business goals.Maximize the potential of Bloomreach (Exponea) by ensuring data is used effectively for segmentation, insights, and campaign execution.Ensure all CRM activities adhere to GDPR and best practices for data privacy and customer communication.Qualifications1‑2 years of experience in a CRM, Email Marketing, or Digital Marketing role.Hands‑on experience working with Bloomreach (Exponea) or another Customer Data Platform (CDP) is essential.Strong analytical skills – comfortable working with data, metrics, and reports, using insights to improve performance.Passion for customer engagement – keen interest in customer journeys, retention strategies, and omni‑channel personalization.Tech‑savvy and detail‑oriented – ability to work with CRM tools, email builders, automation workflows, and segmentation platforms.Proactive and willing to learn – can‑do attitude, curious to explore new trends, tools, and CRM innovations.Good communication and teamwork – ability to collaborate effectively with internal teams and external partners.CultureAt SharkNinja, we don’t just raise the bar—we push past it every single day. Our outrageously extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of.BenefitsCompetitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more.EEOWe do not discriminate on the basis of race, religion, color, national origin, sex, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com. #J-18808-Ljbffr
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