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Position: Brand Marketing Manager — FranceLocation: Paris, FranceJob Description:Local Strategy & Planning: Develop and execute the annual brand marketing strategy for the French market, based on global brand objectives and deep local consumer insights. This includes planning the yearly marketing calendar, managing the brand P&L, and creating integrated cross‑channel plans.Product Launch & Campaign Management: Lead end‑to‑end go‑to‑market strategies for product launches. Plan and execute multi‑channel marketing campaigns across the European region to successfully achieve brand awareness and business objectives.Brand Creative & Content: Oversee all aspects of brand image and creative execution in the French market. This includes copywriting (localization and original), visual ideation, and campaign development that aligns with global marketing strategies, product positioning, and key selling points.Influencer & Digital Ecosystem: Drive content marketing initiatives and manage the development of strategic partnerships with key opinion leaders (KOLs) and content creators on platforms such as Instagram, YouTube, and TikTok. Analyze performance data and consumer insights to continuously optimize content strategy.Market Intelligence & Analysis: Monitor and analyze the competitive landscape, French consumer trends, and innovative marketing best practices. Generate actionable insights and reports to support data‑driven decision‑making for the local and global marketing teams.Qualifications:Education: Bachelor's degree required. A major in Marketing, Business, Communications, or a related field is preferred.Language & Communication: Full professional proficiency in English (written and spoken) is mandatory. Native or fluent proficiency in French is required. Excellent cross‑cultural communication skills are essential.Experience: Minimum of 4 years of hands‑on experience in brand marketing or integrated marketing communications, with a proven track record in developing brand strategy and leading its execution in the French or European market.Cultural & Digital Savvy: A strong passion for and understanding of French and European culture. Must be deeply familiar with local and international social media platforms, digital trends, and the influencer landscape.Personal Competencies: Highly proactive, results‑oriented, and execution‑driven. Possesses strong analytical and logical thinking skills, with the ability to synthesize complex information and collaborate effectively across global teams. #J-18808-Ljbffr
