User Acquisition Manager
il y a 3 jours
TapNation is a Mobile Gaming publisher helping developers take their games to the next level.
Our international and creative team harnesses the power of new technologies to deliver successful and entertaining gaming experiences to players worldwide.
TapNation released 100+ games which generated close to 1 billion downloads Our ambition is to lead the way in a high-growth market.
Tasks
Tapnation is looking for a User Acquisition Manager to manage and execute global user acquisition campaigns across mobile channels (Social, Ad networks, DSPs, and Others) and grow app downloads and revenues for our F2P mobile games.
In this role, you will optimize existing channels, improve operational processes and drive new testing initiatives. You will manage cross-functional projects and work closely with internal and external partners to drive a direct impact on the business.
**Your missions**:
- Manage day-to-day collaboration with partners to optimize campaign performance and deliver business KPIs
- Deep dive into ongoing performance to identify and execute on improvement opportunities
- Monitor, measure, and report on key performance metrics on an ongoing basis
- Manage fast-paced and dynamic projects in a highly organized manner on schedule and on target
- Collaborate with other team members to share insights and knowledge
- Build and document best practices and processes to improve operational efficiency
- Manage technical Ad Operations including campaign tracking, measurement, and integration
**Requirements**:
- 2+ years of experience in performing marketing/user acquisition/media buying
- Strong project management skills and the ability to manage multiple priorities and deadlines
- A proactive and clear communicator and a team player
- Data-driven and Growth mindset - excellent analytical skills to analyze complex data sets to drive actionable insights and initiative
- Ability to learn and adapt quickly to dynamic business goals
- Self-starter and eager to take on new opportunities and projects
- A passion for performance-driven growth marketing
**Benefits**:
- Start date: ASAP
- Contract: Full Time
- Localization: Paris based, or fully remote if you are in another country
- Salary: According to the profile
- Benefits: Monthly restaurants vouchers, 50% of transport cost covered, medical insurance. Team activities: sports events, holidays.
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