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OverviewAs Head of B2B Marketing you will own and elevate the full B2B marketing strategy for real estate professionals agencies developers mandataires and property managers. Your mission is to position SeLoger as the undisputed partner of choice for the industry driving sustainable growth demand and loyalty across all customer segments.This is a high-impact strategic role with broad cross-functional influence. While leading a focused core team you will activate and orchestrate a wide network of marketing experts including Lead Generation Events PR Social Media Creative and Product Marketing ensuring seamless execution of an integrated B2B marketing plan. You will act as the architect and conductor of a company-wide engine that fuels commercial success.Your impact will be measured not just in campaigns but in commercial results helping AVIV France achieve its ambition to capture 50% of Frances residential GMV by 2030.What You'll Do1. Strategic LeadershipDefine and execute the France-wide B2B marketing strategy aligned with commercial OKRs.Shape SeLoger’s professional brand positioning across all customer segments.Partner with Sales Product and Marketing teams to ensure unified execution and measurable impact.2. Growth MarketingBuild integrated acquisition and retention campaigns (digital CRM content events partnerships).Drive local and creative activations to increase AVIV’s market share from targeted campaigns to innovative on-the-ground initiatives.Create all marketing material necessary for local sales actions (content sales pitch goodies).Own the customer journey before sales handover: website experience forms AI chat and inbound SLAs.Implement a strong engagement strategy through B2B social media and animation of our own professionals community.3. Product launchesAccompany product launches with content sales pitch and communication plans.Partner with Product Marketing to ensure commercial readiness adoption and field feedback loops.4. Insights Content & Thought LeadershipCreate high-quality content and insights reports webinars case studies events and sales enablement tools.Position AVIV France as the thought leader for real estate professionals.5. Team & CultureBuild mentor and inspire a high-performing B2B marketing team.Foster a culture of speed accountability and customer obsession.Qualifications: What You Bring58 years of B2B marketing experience including 3 years in leadership roles with a proven ability to design and execute marketing strategies for SMB audiences.Background in SaaS digital platforms or marketplaces (real estate experience a plus).Proven track record in demand generation CRM / lifecycle marketing and content strategy.Demonstrated experience partnering closely with field sales teams they will be your day-to-day strategic counterpart.Strong analytical and commercial mindset with P&L understanding.Excellent communication skills in French and English.A collaborative data-driven and entrepreneurial approach with a good sense of humorHow You'll SucceedB2B marketing-attributed pipeline and revenue growth.Lead quality, conversion and cost efficiency.Customer satisfaction and agent NPS.Engagement and retention across all professional segments.Building a high-performing and motivated team.Additional InformationWhy Join AVIVBuild the B2B marketing engine of Europe’s largest PropTech.Shape how 70000 real estate clients engage with SeLoger and Meilleurs Agents.Operate at the heart of AVIVs growth strategy with real influence and ownership.Work alongside passionate talented people in a company that’s transforming real estate across Europe.Remote Work: NoEmployment Type: Full-timeKey SkillsDigital Marketing,Performance Marketing,B2B Sales,Marketing,SAAS,Growing Experience,Customer Acquisition,Multichannel Marketing,Affiliate Marketing,Team Management,Public Speaking,Lead GenerationExperience: yearsVacancy: 1 #J-18808-Ljbffr