Lead Generation Manager

We empower the physical world with the capabilities of digital technology. MyTraffic is a platform that helps organizations make better, more accurate, and more reliable investment decisions for their physical locations. Started in France in 2016, Mytraffic mission is to empower commerce professionals with the best location analytics and insights to be smarter every day and design the best experiences in physical locations. We already serve more than 500 customers in many different sectors (Retail, Real Estate, Consulting Companies, Cities…) all over Europe to help them expand their businesses, analyze or predict performances of investments, understand their customers’ habits, benchmark their results with competition… Mytraffic is a hyper growing scale up (+110% / year) supported by 30 Millions € Series B fundraising round with Axa Venture Partners, Alven and Kernel Investissements in November 2022 to finance its European expansion. In January 2024, Mytraffic announced the strategic acquisition of the Spanish start up Geoblink, becoming Europe's premier location intelligence platform. 📝 Job Description : We’re looking for a passionate and data-driven Lead Generation Manager to take full ownership of lead generation through AI, automation, and advanced sales operations . You’ll join our Revenue Operations team , reporting directly to Alexandre, Head of Lead Generation , and work with two Lead Gen interns, Gauthier and Maxence . Your mission : combine strategy, execution, and innovation to continuously improve how we build and convert our pipeline. 💼 To give you more details about your day-to-day at MyTraffic : Territory Planning Work closely with two Senior Enterprise AEs on their lead generation strategy and delivery. Own the Total Addressable Market (TAM) for each Account Executive and ensure optimal coverage and penetration. Provide market insights and segmentation expertise to guide their go-to-market strategy. Build AI-powered lead lists integrating intent data, Account-Based Marketing (ABM) strategies, and event triggers. Meeting Generation Book meetings for our Sales thanks to our 2.0 lead gen stack (Clay, Sales Navigator, Lemlist). Lead strategic calling initiatives (“Minari Calling”) to book meetings with Enterprise accounts. Innovation Incubator You’ll be part of our internal “Sales Innovation Lab”, testing new tools, features, and approaches. We’ll rely on your strategic insights more than tool mastery. Your expertise will help scale best practices across the entire Sales organization. 🫵 About you : Experience 2 years of experience in Lead Generation, SDR / BDR Management, or Growth Marketing roles. Strong interest in AI, or prior experience in the field, is a plus Solid background in outbound prospecting, campaign design, and pipeline generation. Experience in a SaaS or Tech environment is highly valued. Strong knowledge of modern sales tools (CRM, Sales Navigator, Lemlist, Clay, Modjo, etc.). Key Skills Fluent in French and English; Spanish is a plus. Proven ability to drive outbound performance and achieve meeting-generation KPIs. Strong grasp of sales automation, intent data, and AI-based enrichment workflows. Analytical mindset : you know how to measure, iterate, and optimize lead generation performance. Comfortable collaborating across Sales, Marketing, and Data teams. Soft Skills Results-driven : you focus on tangible business outcomes, not just activity metrics. Proactive and creative : always testing new ideas and refining what works. Curious and growth-minded : passionate about AI, automation, and next-generation sales strategies. 🎁 What we offer : Strategic Growth A key role in our “Sales Level Up” transformation. High impact on Enterprise performance. A hybrid focus combining prospecting and sales ownership. Cutting-Edge Tools Full 2.0 Tech Stack (future-proof B2B toolkit). AI-powered workflows and automation. Access to intent data and ABM expertise. Professional Development Hands-on growth in AI and automation. Build deep expertise in Enterprise Sales and strategy. ⚙️ The Recruitment Process 1️⃣ 30 min with Adèle , Senior Talent Acquisition 2️⃣ 30 min with Alexandre, Head of Lead Gen 3️⃣ 45 min Business Case withAlexandre andJulien, CRO 4️⃣ 45 min Values Interview 5️⃣ 30 min with Pauline, Deputy CRO #J-18808-Ljbffr