Head of Marketing
il y a 3 semaines
ID: 547336
Location: Marseille, FR
Head of Marketing & StudiesLed by Rodolphe Saadé, the CMA CGM Group, a global leader in shipping and logistics, serves more than 420 ports around the world on five continents. With its subsidiary CEVA Logistics, a world leader in logistics, and its air freight division CMA CGM AIR CARGO, the CMA CGM Group is continually innovating to offer its customers a complete and increasingly efficient range of new shipping, land, air and logistics solutions.
Committed to the energy transition in shipping, and a pioneer in the use of alternative fuels, the CMA CGM Group has set a target to become Net Zero Carbon by 2050. Through the CMA CGM Foundation, the Group acts in humanitarian crises that require an emergency response by mobilizing the Group’s shipping and logistics expertise to bring humanitarian supplies around the world.
Present in 160 countries through its network of more than 400 offices and 750 warehouses, the Group employs more than 155,000 people worldwide, including 4,000 in Marseilles where its head office is located.
THE ROLE
The Head of Marketing & Studies will provide unified support for our sales team, focusing on core areas: Marketing, studies & Performance. The objective is ultimately to enhance our outreach and our revenue.
RESPONSIBILITIES
- Elevate Marketing Intelligence and define its strategy, through the supervision of macroeconomic studies, competitive benchmarks, customer segmentation, and market insights.
- Build Operational Marketing strategy and roadmap to enhance customer communication (campaigns & events) to support sales in routine & strategic discussions.
- Revitalize Product Lab to drive innovation and revenue, introduce new products beyond CMA CGM+ offerings, devise innovative solutions for key clients, and guarantee their implementation.
- Oversee the pricing strategy and implementation of various elements, such as Bunker Adjustment Factor, Detention and Demurrage, European Emissions Trading System, etc.
- Optimize performance monitoring to offer comprehensive global commercial performance and 360° customer insights.
- Lead strategic partnerships with clients, prospects, and providers to foster differentiation and profitable growth.
PROFILE & QUALIFICATIONS
- Higher education degree from a Business School, Engineering School, or university background.
- Minimum 5 to 10 years of experience in Marketing and performance is required (including at least 5 years in senior roles).
- Strong strategic thinking and analytic skills.
- Shipping industry knowledge would be a plus for this position.
- Assertive communication and result-driven mindset.
- Entrepreneurial spirit, boldness, and innovation; ability to lead and develop teams.
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