Operational Marketing Director
il y a 5 jours
Operational Marketing Director - Service Line Water, Environment and Energy Transition __vacancyopjusttionswidget.opt-Location __ Montreuil About Us About the Role The Water, Environment, and Energy Transition Service Line is organizing to provide full support for the development of its activities worldwide. The Service Line is structured with a team focused on technical, strategic, marketing, and commercial challenges. It is seeking its future Operational Marketing Director. Reporting to the Service Line Director and a member of the Service Line Executive Committee, your main role will be to deploy and implement a comprehensive marketing strategy and develop our offerings in both French and international markets. You will work across all the Service Line's activities. Key Responsibilities: Market Analysis: Analyze target market trends and conduct competitor monitoring. Marketing Mix Development: Develop the marketing mix, including service positioning and pricing. Content and Communication: Create and customize communication content and materials for target markets and services. Marketing Action Plans: Define and monitor marketing action plans (KPIs: market penetration rates by target markets). CRM Reporting: Structure and coordinate commercial team reporting via CRM tools. Commercial Support: Potentially accompany commercial actors to key clients and partners. Customer Satisfaction: Implement customer satisfaction measurement tools and analyze the results. The Operational Marketing Director is responsible for the success of marketing plans and the company's market position. She/He defines strategic development axes for new products and manage existing products (innovation and operational marketing), setting development priorities in collaboration with activity directors and commercial teams. Main Missions: Competitive Analysis: Anticipate market evolutions through technology monitoring and customer needs listening. Market Analysis: Define market targets and understand private and industrial clients. Product Line Strategy: Develop a strategy and development policy for each product line. Offer Development: Write and format our offers. Communication Actions: Develop communication actions with relevant teams. Impact Measurement: Measure the impact of actions through CRM. Commercial Role: Potentially accompany teams to clients. Innovation Collaboration: Work closely with innovation teams to define needs and strategic axes. Matrix Collaboration: Work matrix-wise with all Group and activity stakeholders. Operational staff within your scope (profit center directors, project managers, etc.). Commercial staff in the Domain, both in France and internationally. Country managers and Domain representatives in various regions. Clients and partners. Other Group marketing and development managers. What do we need from you Education: Master's degree (BAC+5) or equivalent in Marketing, Commerce, or related fields. Experience: Over 5 years of experience in the field, ideally in engineering sectors in France and internationally. Skills: Curiosity about market evolution, commercial sense, negotiation skills, and continuous network engagement. Qualities: Leadership, autonomy, synthesis skills, communication techniques, commercial tools (CRM), and project management methods. Languages: Fluent in English; a second language is a plus. #J-18808-Ljbffr
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Global Marketing Director
il y a 5 jours
Montreuil-sur-Mer, France Egis Group Temps pleinA multinational engineering firm seeks an Operational Marketing Director to develop and implement marketing strategies in the Water, Environment, and Energy sectors. This role requires over five years of marketing experience, ideally in the engineering field, with a Master's degree in Marketing or Commerce. The position involves market analysis, creating...
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Executive Director of Growth
il y a 1 jour
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il y a 5 jours
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