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Head of Digital Programming
Il y a 2 mois
Red Bull is seeking a highly skilled and experienced professional to lead our digital marketing efforts as Head of Marketing Digital & Publishing. This is a unique opportunity to join a dynamic team and contribute to the success of a global brand.
About the RoleThe successful candidate will be responsible for developing and implementing a comprehensive digital marketing strategy that drives engagement and advocacy for Red Bull's content among our target audiences. This will involve building strategies that drive engagement and advocacy for Red Bull's content among our target audiences, ideating and innovating in order to set world-class standards for audience programming and content marketing.
Key Responsibilities- Create and implement the Red Bull Media Network FR programming strategy to support the annual business plan.
- Define audience priorities in accordance with the wider Media Network and wider Marketing teams.
- Provide performance and audience insights to optimize audience engagement.
- Define roles of owned (digital platforms + The Red Bulletin) and managed channels, identify potential programming partner channels and build consistent programming and release plans across the network.
- Build new partnerships to grow locally relevant outlets.
- Optimize channel performance and experience through scheduling, customized functionalities and smooth consumer journeys.
- Develop activation plans with Brand and Communications departments.
- Develop The Red Bulletin footprint as a main marketing tool for Red Bull Media Network FR.
- Negotiate, run and monitor all agencies service providers contracts related to our programing activities (ie. digital and The Red Bulletin) managed at country level.
- Responsible for the development and performance management of the Programming team.
- Upskill the entire organization on digital, social, audience and channel marketing.
- Overall responsibility for the control of the assigned budget including forecasting, reporting, budgeting and strategic planning.
- Digital Media executive with at least 5 years of leadership experience in digital programming of channels/platforms.
- Related roles in similar sized Media Networks/Departments, such as Head of Programming, Head of Digital Media, Head of Social Media with broad network of channels.
- Expert in identifying where audiences live digitally and consume content and how to engage with them/program content against their consumption behaviour.
- Demonstrated experience working with partners to drive channel performance.
- Marketing skills, background or affinity.
- Social native.
- Effective negotiation and interpersonal skills and strong upward management skills, especially in working with counterparts from HQ and other countries.
- An entrepreneurial 'can-do' attitude facilitated by continuous learning and application of appropriate best practices.
- Ability to focus and follow through on priorities and deliver quality results.
- Clear understanding of competitor activity and consumer behaviour in both a media and FMCG business context.
- Strong analytical thinker the ability to translate performance data and audience insights into strategy and concrete initiatives.
- Sound editorial judgment with a passion for storytelling.
- Leadership skills, good presenter and motivator.
- High standard of integrity with a passion for the Red Bull brand, its content and values.
- Fluent in French & English.
- Travel 10-20%
