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Digital Marketing Team Lead
il y a 1 mois
We are seeking a Digital Marketing Team Lead to join our team at Homa. As a key member of our digital marketing team, you will be responsible for designing and executing A/B testing initiatives and propagating results to relevant teams. Your expertise in managing significant paid user acquisition budgets for a portfolio of mobile games played by millions of players every day around the world will be invaluable to our business.
Key Responsibilities:
- Develop, execute, and monitor the user acquisition strategy of your portfolio by leveraging various UA channels, including social networks, SDK ad networks, DSPs channels, Apple Search Ads, influencer, social & search, and organic.
- Collaborate cross-functionally with Publishing, Product, Creative, and Data teams to achieve UA team and business objectives.
- Manage a team of professionals to ensure the successful execution of user acquisition campaigns.
Requirements
We are looking for a highly motivated and experienced Digital Marketing Team Lead who possesses a deep understanding of the mobile app ecosystem, including MMPs, Mediation Partners, Analytics solutions, Facebook Ads, Google Ads, Apple Search Ads, SDK Ad Networks, DSPs, etc. You should have strong analytical skills with proficiency using UA analytical tools and techniques to measure campaign performance and optimize strategies. A data-driven mindset with the ability to generate insights and leverage data to create actionable testing plans, campaign optimization, and exciting results is essential. Fluency in English is required.
We offer a competitive salary and benefits package, including health insurance, meal vouchers, public transport subsidies, childcare benefits, and life insurance. You will be working in English with our international team of top-tier talents from 35+ countries. You will have bi-annual reviews with your manager to reflect on your performance, celebrate wins, and receive constructive feedback.
We believe that true innovation comes from diversity and collaboration, and that's why we prioritize brainpower and determination over formal education. As the creative experts behind the platform, we provide developers with the data they need to bring their ideas to life.
