Talent Brand Strategist

il y a 2 jours


Villeneuved'Ascq, Hauts-de-France mccainfood Temps plein
Job Title: Talent Brand Partner

McCain Foods is seeking a highly skilled Talent Brand Partner to join our Continental Europe team. As a key member of our Talent Acquisition organization, you will be responsible for developing and executing tailored campaign strategies that align with our Employer Branding efforts globally.

Key Responsibilities:

  • Support the activation of our Employer Value Proposition (EVP) in the CE region.
  • Convert our EVP into competitive, authentic, and engaging content across traditional recruitment, evergreen, and hard-to-recruit talent segments.
  • Lead the creation and execution of the CE Early Careers Program, including university relations.
  • Build the CE Employer Brand Ambassador Network to ensure all markets have access to our Employer Brand content and collateral.
  • Oversee the creation of CE's content strategy by engaging content across different mediums and experimenting with new channels or content formats.
  • Build a content calendar for owned channels and talent pool engagement.
  • Create targeted talent marketing campaigns for high-volume and niche specialist roles.

Qualifications:

  • Proven experience in Employer Branding and related fields.
  • Excellent copywriting skills and a passion for content and storytelling.
  • A proven record of developing impactful, data-driven marketing strategies.
  • A history of finalizing projects in a timely manner.
  • Strong networking and ambassadorial skills, with the ability to thrive in a fast-paced environment.
  • Cultural awareness and the ability to differentiate talent brand solutions across the market and within different countries in Europe.
  • Outstanding written and verbal communication skills in English and French.

What We Offer:

  • A challenging full-time job in an effective and international team with flat hierarchies.
  • Career and learning opportunities.
  • Partial remote working is possible.

About McCain:

McCain is a leading Canadian company in the frozen potato products market. With 22,000 employees worldwide, more than 1,000 employees in France, and a presence for over 40 years, McCain France has created a partnership with 800 farmers.

Today, McCain has 54 production plants worldwide. McCain promotes values of integrity, authenticity, commitment, and solidarity by being an agent of change in a context where the safety of all is paramount.

To achieve this, actions in favor of environmental protection have been put in place: sustainable agriculture, efficient use of resources, quality food, and prosperous communities.

McCain Foods is an equal opportunity employer. We see value in ensuring we have a diverse, antiracist, inclusive, merit-based, and equitable workplace. As a global family-owned company, we are proud to reflect the diverse communities around the world in which we live and work.


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