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Talent Brand Strategist

Il y a 2 mois


Villeneuved'Ascq, Hauts-de-France mccainfood Temps plein
About the Role

We are seeking a highly skilled Talent Brand Strategist to join our team in Continental Europe. As a key member of our Talent Acquisition organization, you will be responsible for developing and executing tailored campaign strategies that align with our Employer Branding efforts globally.

Key Responsibilities
  • Employer Value Proposition (EVP) Activation: Support the activation of our EVP and Employer Brand in the CE region, converting our EVP into competitive, authentic, and engaging content across traditional recruitment, evergreen, and hard-to-recruit talent segments.
  • Early Careers Program Lead: Lead the creation and execution of the CE Early Careers Program, including owning university relations and building a strong network of Employer Brand Ambassadors.
  • Content Strategy and Calendar: Develop a comprehensive content strategy for CE, engaging content across different mediums, and experimenting with new channels or content formats. Create a content calendar for owned channels and talent pool engagement.
  • Talent Marketing Campaigns: Design and execute targeted talent marketing campaigns for high-volume and niche specialist roles, leveraging your expertise in Employer Branding and content marketing.
Requirements
  • Employer Branding Experience: Proven experience in Employer Branding and related fields, with a strong understanding of the latest trends and best practices.
  • Content Creation Skills: Excellent copywriting skills and a passion for content and storytelling, with the ability to unlock the human story behind data.
  • Marketing Strategy Development: A proven record of developing impactful, data-driven marketing strategies that drive results.
  • Project Management: Ability to finalize projects in a timely manner, with a strong attention to detail and organizational skills.
  • Cultural Awareness: Strong cultural awareness and the ability to differentiate talent brand solutions across the market and within different countries in Europe.
  • Language Skills: Outstanding written and verbal communication skills in English and French.
About McCain Foods

McCain Foods is a leading Canadian company in the frozen potato products market, with a presence in over 40 countries and a commitment to sustainability and social responsibility. As a global family-owned company, we value diversity, equity, and inclusion, and are proud to reflect the diverse communities around the world in which we live and work.