Brand Media Strategist
il y a 2 semaines
About McCain Foods
McCain Foods is a leading global food company dedicated to providing delicious and innovative potato-based products to consumers worldwide. We are committed to quality, sustainability, and creating a positive impact on the communities we serve.
The Role: Senior Manager Brand Paid Media
As a key member of our dynamic Media & Digital team, you will play a pivotal role in shaping and executing media strategies for all McCain CE activities. This exciting opportunity allows you to collaborate closely with brand and channel teams, driving impactful campaigns across both B2C and B2B segments.
Your Responsibilities:
- Collaborate effectively with channel teams to develop and implement comprehensive media plans for activations.
- Lead the selection and management of reputable media, digital, and social media agencies to ensure optimal campaign performance.
- Conduct in-depth ROI analysis and propose data-driven strategies to continuously enhance campaign effectiveness.
- Champion innovation by staying at the forefront of emerging media trends and practices, shaping the future of our media strategies.
- Foster a culture of continuous learning within marketing activation teams, sharing your expertise and insights.
What We Look For:
- 7+ years of proven experience in FMCG Marketing & Media/Digital roles.
- A deep understanding of digital media landscape and marketing best practices.
- Strong analytical skills with the ability to interpret data and translate it into actionable insights.
- Excellent communication and interpersonal skills, enabling effective collaboration within a matrix organization.
- Fluency in English is essential; proficiency in French or German is a plus.
What We Offer:
- A competitive salary and comprehensive benefits package.
- Opportunities for professional growth and development within a dynamic and global organization.
- A collaborative and inclusive work environment that values diversity and innovation.
- Partial working from home flexibility to promote work-life balance.
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