Consumer Insights Manager

il y a 2 semaines


BoulogneBillancourt, Île-de-France General Mills Temps plein
Job Description:

We are seeking a highly skilled Consumer Insights Manager to lead our global insight and data analytics efforts in the EUAU region. As a key member of our team, you will be responsible for bringing category, retailer, consumer, and shopper insights to strengthen our plans and support our teams.

Key Responsibilities:
  • Lead and drive global insight on FMCG and categories, including inflation, price elasticity, market and consumer trends.
  • SUPPORT THE UNDERSTANDING OF NEW CHANNELS (Discounters, Ecom, Convenience, OOH...) and size business opportunities.
  • Perform ad-hoc analysis on specific topics as needed.
  • Participate in the Market Acceleration team, supporting the launch of most relevant studies and animating their use.
  • Support teams for Nielsen briefing (brand & category presentations) and other studies.
  • Leverage analysis capabilities and bring more autonomy and responsibility to the teams.
Internal & External Relationships:
  • Coordinate relationships with external vendors, including quarterly collaboration meetings, presentation organization, site facilitation, and trainings.
  • Challenge providers to achieve most accurate studies at best cost.
  • Coordinate locally launched studies by regional team.
  • Manage Shopper Insight budget.
Tools & Analysis:
  • Update weekly reports.
  • Update monthly reports and provide monthly analysis.
  • Provide quarterly update @ Comex on key facts & insights + fuel CBR.
  • Supply data for internal tools.
  • Transition with Nielsen new tool + creation of new reports.
  • Have strong knowledge of datas tools (datasharing): what information? where?
Profile:
  • University or Business school degree.
  • 5 years of relevant experience.
  • Ideally experience within panelists (IRI, Kantar, Nielsen...).
  • Strong analytical skills & business acumen.
Our Offer:
  • Contract: Fixed term contract for maternity leave coverage.
  • Location: Boulogne-Billancourt.
  • Attractive salary package (fixed + bonus + Intéressement/Participation), estimated €70,000 - €80,000 per year, based on location and experience.

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