Marketing Director France
il y a 3 semaines
About this role
This position will lead the development and execution of marketing strategies for Beam Suntory France, focusing on building strong brand equity and driving growth.
Key responsibilities
- Develop and implement marketing plans to achieve business objectives, including brand positioning, product launches, and promotional activities.
- Lead a team of marketing professionals to manage and execute marketing campaigns, including media planning, creative development, and budget management.
- Collaborate with cross-functional teams, including sales, supply chain, and finance, to ensure alignment and effective execution of marketing strategies.
- Monitor and analyze market trends, consumer behavior, and competitor activity to inform marketing decisions and optimize marketing performance.
- Establish and maintain strong relationships with key stakeholders, including customers, partners, and influencers, to drive brand awareness and engagement.
Requirements
- First role of head of marketing with demonstrated experience of building strong brand equity in high-end environment.
- Brand management high-end spirits is a plus.
- Management experience (5 years min)
- Strong analytical skills and knowledge of different continuous data sources
- Ability to perform structured analysis of complex data as it relates to brand direction
- Proven experience on building luxury or prestige brands
- Strong P&L and commercial marketing skills
- Demonstrated personal characteristics to be self-starter, flexible and highly intrinsically
- Proven team player with strong collaborative approach - to lead, build, drive and inspire
Additional qualifications desired
- International Experience desirable
- Strong business acumen and analytical
- Fluent French and English
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