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Digital Activations Manager
Il y a 2 mois
This is a unique role with a genuine opportunity to make an impact. You'll get to work in a diverse environment with a team who are passionate about the work they do and know how to have some fun along the way.
Responsibilities- Develop and execute Burberry Beauty's digital marketing activations and consumer experiences, from strategy to brief to final execution and delivery, across all digital touchpoints and markets.
- Partner cross-functionally with Product Marketing, Influencer Marketing, Paid Media, E-commerce, Visual Merchandising and Local Marketing teams to ensure smooth execution of digital activations that are innovative, drive engagement and deliver business objectives.
- Closely collaborate with the Fashion House to create all consumer-facing content.
- Focus on delivering best-in-class digital activation toolkits and support our regional markets with strategy and guidance to execute at local level.
- 360° Digital Activation Strategy & Execution: Deliver digital activation excellence by developing innovative and engaging campaign strategies driving brand awareness, engagement, conversion, and loyalty for new product launches and key commercial moments.
- Content Production: In collaboration with Fashion House, drive assets creation for all consumer-facing digital touchpoints, ensuring content created is optimized for platforms and adhering to beauty best practices.
- Digital Media & Social Organic/Paid: Partner with Global/Local Media teams to deliver paid media content based on best practices and best performing ad units.
- E-Retail: Continually improve visibility on all e-retailer touchpoints via toolboxes/guidelines creation and continuous e-retailer audits.
- Beauty Tech & Innovation: Identify opportunities, develop new strategies, propose new support models, and initiate new technologies to increase conversion on third-party retailers.
Coty is one of the world's largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, skincare, and body care. At Coty, we celebrate the entire human kaleidoscope and cultivate a culture of fearless kindness. Therefore, we are proud to be an equal opportunities employer. We do not discriminate against any candidate or employee and strive to be an open, inclusive and diverse workplace where all employees can be their authentic self.
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