Senior Marketing and Business Strategist

il y a 13 heures


Lyon, Auvergne-Rhône-Alpes, France Eurofins GSC Poland Sp. z o. o. Temps plein
Job Description

We are seeking a highly motivated Senior Marketing and Business Strategist to join our team at Eurofins GSC Poland Sp. z o. o.

Key Responsibilities:
  • To develop, plan, and execute integrated marketing communications campaigns to increase visibility of Eurofins CALIXAR services and products;
  • To manage and ensure the accuracy of the website, digital solutions (social media, email campaign...) and keyword portfolio (for SEO and SEA purposes), keeping accurate and updated content by adhering to brand guidelines and marketing communications best practices;
  • To establish measurable KPIs, regularly track campaign effectiveness, compile monthly data reports and implement necessary course corrections;
  • To create and deliver marketing collaterals (white papers, app notes, brochures, presentations, posters...) by collaborating with scientific leaders, product managers and global marketing communication team;
  • To build and maintain strategic relationships with key industry players, to align product development with current industry trends;
  • To support and participate in the management and organization of regional and global events, seminars, trade shows, and webinars;
  • To generate prospects, follow up on leads and maintain digital metrics sales lead data through the CRM and appropriate dashboards;
  • To represent Eurofins CALIXAR at customer meetings, develop proposals and convert quotes into new business;
  • To maintain contact with existing customers to ensure satisfaction with Eurofins CALIXAR services and products;
Requirements:
  • A Master's degree or PhD in Biochemistry, Biology or related discipline; or equivalent relevant experience;
  • An additional degree or related experience in Business/Marketing would be appreciated;
  • A minimum of 3 years' work experience in drug discovery markets on a Marketing/Business or product management role;
  • Prior international business experience;
  • Leadership and project management;
  • Multitasking/ ability to manage multiple projects simultaneously and meet deadlines;
  • Excellent organizational skills;
  • Customer-oriented mindset;
  • Collaboration and teamwork;
  • A sense of aesthetics and effective communication;
  • Proficiency in digital marketing tools;
  • Written and spoken English language.
Benefits and Conditions

We offer a full-time contract for 1 year, including:

  • A competitive salary range is approximately €60,000 - €80,000 per annum depending on experience;
  • A meal voucher system (10 € per title with a 60% employer contribution);
  • A company health insurance policy;
  • The possibility of remote work after 3 months of seniority;
  • A 50% employer contribution towards public transportation subscriptions.


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