Digital Experience Manager
il y a 5 jours
We are seeking an experienced Digital Experience Manager to join our team at AccorCorpo. This is a unique opportunity to work in an international environment and improve brands' websites, leading optimization initiatives across owned channels touchpoints.
Job Description:
- Prioritize and define websites revamps and evolutions roadmap for brands across Premium, Midscale & Economy segments
- Collect, challenge and prioritize evolutions needs from regions and brands
- Manage timelines for execution of digital marketing deliverables and goals
- Improve user experience based on data analysis, audiences and best practices
- Lead transversal projects related to digital user experience
- Monitor the performance and share reporting
- Work collaboratively with ALL team to improve brand share of voice and consistency between brands.com and ALL
- Work closely with product managers and product owners for website evolutions
- Collaborate with different internal stakeholders and teams: BDT, Brands, Regions and Digital Marketing & Ecommerce experts
Responsibilities:
- Optimize customer journeys with full funnel approach
- Contribute to implementing SEO optimizations
- Contribute to improving e-merchandising with the support of the CRM Omnichannel Manager
- Contribute to improving content quality and consistency
- Identify and implement AB tests with the help of product teams / e-merchandisers to improve user experience
Requirements:
- At least 7 years' experience in Digital Marketing and eCommerce
- Strong affinity and experience with brand marketing
- Good interpersonal skills
- Self-Starter
- Analytical and results driven
- Good knowledge of one or several CMS tools
- Knowledge of digital activation channels: Media, Paid traffic, SEO, CRM
- Strategic thinker
- Fluent English
Salary: The estimated annual salary for this role is around $120,000 - $180,000 depending on the candidate's experience and qualifications.
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