Head of Marketing Strategy

il y a 3 semaines

Paris, Île-de-France Hublo Temps plein

At Hublo, we are committed to leveraging technology to revolutionize the healthcare industry. Our vision is to transform healthcare facilities into vibrant environments that empower and support our healthcare professionals. To realize this vision, we must first tackle the critical challenge of recruiting and retaining sufficient staffing levels in healthcare settings.

This is the driving force behind Hublo's innovative digital platform, which is currently utilized in over 4000 healthcare facilities and serves more than 1,000,000 healthcare professionals. Hublo has successfully raised 22M€ to establish itself as the premier HR SaaS solution for healthcare across Europe.

With a growing team of over 200 members, we are based in Paris and are eager to expand further. Are you ready to contribute to the enhancement of the healthcare system? Join us

Your Responsibilities

The Head of Marketing will lead the formulation and implementation of Hublo's global marketing strategy aimed at enhancing brand visibility, driving customer acquisition, and fostering revenue growth. This pivotal role requires close collaboration with the Founders and other executive team members, managing a diverse marketing team, and injecting innovative concepts into the overall business strategy. The ideal candidate will possess extensive experience in SaaS B2B marketing, a profound understanding of the sector, and the capability to thrive in a fast-paced, dynamic environment.

You will oversee an international team comprising 6 direct reports: a Head of Product Marketing, a Growth Marketing Manager, a Traffic Manager, a Communication & PR Manager, a Brand Content Manager, and an Event Manager.

Key Contributions

  1. Strategic Direction:
    • Develop and execute a holistic marketing strategy that boosts brand recognition, market share, and profitability.
    • Collaborate with executive team members and cross-functional groups to ensure marketing strategies align with business goals.
  2. Product Marketing Oversight:
    • Guide the creation of effective go-to-market strategies for both new and existing products in partnership with Product and Revenue teams.
    • Ensure the development and dissemination of compelling product positioning, messaging, and value propositions that resonate with target audiences.
  3. Demand Generation:
    • Design and implement demand generation initiatives and campaigns to attract qualified leads and opportunities.
    • Utilize data and analytics to refine lead generation and nurturing processes.
  4. Content and Digital Strategy:
    • Supervise the creation and distribution of engaging content across various platforms, including the website, social media, and email.
    • Enhance online visibility through SEO/SEM, targeted advertising, and other digital marketing strategies.
  5. Brand Stewardship:
    • Elevate the Hublo brand by crafting and promoting cohesive and consistent messaging across all channels.
    • Monitor brand presence and reputation, ensuring alignment with brand values and maintaining quality.
  6. Team Leadership & Development:
    • Inspire, mentor, and cultivate a high-performing marketing team, ensuring they have the necessary resources and skills to excel in their roles.
    • Promote a positive, inclusive, and collaborative work culture that fosters creativity and innovation.
  7. Financial Oversight:
    • Formulate and manage the marketing budget, ensuring optimal resource allocation to meet marketing objectives.
    • Track ROI and KPIs, adjusting strategies and tactics as needed to maximize effectiveness.

What We Offer

  • Mission-Driven Focus: Our commitment to the healthcare sector provides a purpose-driven career.
  • Competitive Salary: A compensation package ranging from 100 to 130K€ annually, based on experience.
  • Opportunities for Growth: A dynamic, human-scale organization that values initiative and dedication.
  • Responsible Work Environment: We are B-Corp certified, reflecting our dedication to being an environmentally and socially responsible company.
  • Inspiring Workspaces: Our vibrant office environment fosters creativity and collaboration.
  • Flexible Work Arrangements: A hybrid work policy allowing for up to 10 remote days each month.
  • Comprehensive Onboarding: A thorough program to guide you through your initial weeks at Hublo.
  • Team Building: Opportunities to strengthen connections with colleagues through regular team events and an annual seminar.

We prioritize your well-being with tangible benefits:

  • Healthcare Coverage: Online insurance with 50% covered by Hublo.
  • Meal Vouchers: Access to €11/day in meal vouchers, with 50% covered by the company.
  • Sports Activities: Access to various sports activities through our partner.
  • Mobility Allowance: Access to €520 annually for transportation-related expenses.

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