Head of Marketing Strategy

il y a 3 semaines


Paris, Île-de-France RedHolt Temps plein
Job Title: Head of Marketing Strategy

Location: Europe

Client: RedHolt, a prominent global entity specializing in innovative technology solutions for the monetization and management of live and on-demand video content.

Role Overview
  • In the capacity of Head of Marketing Strategy, you will be instrumental in propelling the growth and success of RedHolt's B2B SaaS offerings.
  • Your leadership will be crucial in crafting and implementing cutting-edge marketing strategies designed to enhance brand visibility and reputation, drive lead generation, and ultimately boost revenue streams.
  • As a key collaborator with the CMO and the executive leadership team, alongside sales and product divisions, you will be responsible for shaping the overarching marketing strategy, managing the marketing team, and ensuring alignment with corporate objectives.
Required Skills
  • Expertise in formulating and executing all-encompassing marketing strategies.
  • Proficient in designing and refining lead generation campaigns, including Account-Based Marketing (ABM) and B2B influencer outreach.
  • Strong analytical skills to assess marketing data and metrics for strategy optimization and performance enhancement.
  • Experience in creating and overseeing a content strategy aimed at driving engagement and lead generation.
  • Comprehensive understanding of SEO, SEM, and various digital marketing methodologies.
  • Familiarity with marketing automation tools such as HubSpot, Marketo, or Pardot.
  • Experience with CRM systems like Salesforce or similar platforms.
  • Proficient in data analysis tools such as Google Analytics, Tableau, or comparable software.
  • Knowledge of SEO tools like SEMrush, Ahrefs, or Moz.
  • Familiarity with content management systems like WordPress or Drupal.
  • Experience with project management tools such as Asana, Trello, or Jira for effective marketing project oversight.
Seniority Level

Director

Employment Type

Full-time

Job Function

Marketing

Industries

Technology, Information, Media, and Broadcast Media Production and Distribution



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