Director of Global Consumer Engagement

il y a 4 semaines

Paris, Île-de-France The Estée Lauder Companies Inc. Temps plein

Reporting to:
Global VP Marketing Kilian Paris
Focus Areas: Press Relations & Events, Influencer Engagement, Content Development, and Comprehensive Marketing Strategy
We seek a visionary leader to craft exceptional 360° marketing initiatives that captivate consumers and drive measurable business outcomes.

The primary goal is to enhance Earned Media Value (EMV) through a strategic blend of Paid, Owned, and Earned media channels. The Director of Consumer Engagement will spearhead the global activation strategy and execution of brand initiatives tailored for the French market, including high-profile events such as Paris Fashion Week and the Cannes Film Festival.

This role is pivotal in managing Kilian Paris' marketing endeavors, emphasizing global social media strategies, communication, and integrated marketing approaches to narrate the brand's story while fostering brand awareness, engagement, and loyalty.

As the strategic architect for global social, digital, influencer, and press strategies, you will elevate Kilian Paris as the premier destination brand for discerning consumers.

  • Analyze the media consumption habits of our target audience to design consumer campaigns that resonate with their preferences.
  • Deliver top-tier strategic insights, innovative content, and unique media opportunities to position the brand as a leading social influencer in the luxury sector.
  • Collaborate cross-functionally with Marketing, Online, Creative, and Education teams to strategize, communicate, and refine digital and social marketing tactics.
  • Oversee the global event strategy and manage the execution of key events in France, including Cannes Film Festival and Paris Fashion Week.

Social Media Management
  • Direct the overall vision and strategy for social media channels (Instagram, TikTok, YouTube, Facebook, Weibo), including content creation and community engagement.
  • Partner with the Marketing Director and Creative team to curate and implement a cohesive social media and content calendar.
  • Evaluate and enhance channel-specific content strategies for social media.
  • Act as a liaison for social media initiatives with global affiliates, ensuring effective communication and local execution of campaigns.
  • Stay informed on emerging social media tools and industry best practices; analyze competitors and industry leaders to adopt innovative technologies early.
  • Generate analytical reports using standardized metrics tools and derive insights from data; create compelling PR opportunities to strengthen brand perception based on evolving digital influencer trends.
  • Document the needs and interests of traditional media editors and digital influencers; secure brand media placements across various platforms in alignment with the annual PR strategy.
  • Develop and implement a digital influencer strategy for ongoing engagement activities.
  • Conceptualize additional initiatives to foster brand affinity and excitement among digital influencers and advocates.
  • Engage and cultivate a global community of top content creators to maximize EMV and brand visibility on social platforms, particularly TikTok.
  • Own the strategic roadmap for global brand events and ensure successful execution of milestone events.

Metrics, Consumer Insights, and Data Analysis
  • Regularly monitor social platforms, especially TikTok, to proactively track conversations and identify trends.
  • Ensure consumer and retail data are effectively analyzed to inform marketing strategies.
  • This position requires a minimum of 8 years of experience in communications roles, including social and digital marketing.
  • Proven expertise in developing and executing social and digital campaigns is essential.
  • Experience within a rapidly growing digital/social brand is advantageous but not mandatory.
  • Experience managing activations at high-profile events is a plus.

Schedule:
Full-time

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