Director of Global Consumer Engagement

il y a 4 semaines

Paris, Île-de-France The Estée Lauder Companies Inc. Temps plein

Reporting to:
Global VP Marketing Kilian Paris
Responsibilities include Press Relations & Events, Influencer Engagement, Content Development, and Comprehensive Marketing Strategy, as well as Paid Media Management.

The ideal candidate will possess a passion for crafting exceptional 360° marketing initiatives that captivate consumers and drive measurable business outcomes.

The primary goal is to enhance Earned Media Value (EMV) through a strategic blend of Paid, Owned, and Earned media channels. The Director of Consumer Engagement will spearhead the global activation strategy and oversee the execution of brand initiatives tailored for the French market, including high-profile events such as Paris Fashion Week and the Cannes Film Festival.

This role will be pivotal in managing Kilian Paris' marketing endeavors, with a strong emphasis on global social media strategies, communication, and comprehensive marketing approaches aimed at narrating the brand's story while boosting brand awareness, engagement, referrals, and advocacy.

Key responsibilities include:

  • Leading the development of global social, digital, influencer, and press strategies to position Kilian Paris as the premier destination for niche consumers.
  • Understanding the media consumption habits of target audiences to create compelling consumer campaigns that resonate with their preferences.
  • Providing top-tier strategic insights, content, and innovative media opportunities to establish the brand as a significant player in the luxury sector.
  • Collaborating across departments with Marketing, Online, Creative, and Education teams to strategize, communicate, and refine digital and social marketing efforts.
  • Overseeing the global event strategy and executing key events based in France, including the Cannes Film Festival and Paris Fashion Week.

Social Media Management
  • Overseeing all social media platforms (Instagram, TikTok, YouTube, Facebook, Weibo): vision, editorial direction, content creation, and community engagement.
  • Collaborating closely with the Marketing Director and Creative team to establish and implement a cohesive social media and content calendar.
  • Reviewing and refining channel-specific recommendations for social content calendars.
  • Acting as a liaison for social media initiatives with global affiliates, staying informed on emerging social media tools and best practices.
  • Generating analytical reports using standardized metrics tools and crafting insights based on data trends; innovating PR opportunities to enhance brand visibility.
  • Documenting the interests of traditional media editors and digital influencers to secure non-paid media placements across various platforms.
  • Conceptualizing activations to foster digital influencer engagement and brand enthusiasm.
  • Building and nurturing a global community of top content creators to maximize EMV and brand presence on social platforms, particularly TikTok.
  • Owning the roadmap for global brand events and executing significant milestones such as the Cannes Film Festival and Paris Fashion Week.

Metrics, Consumer Insights, and Data Analysis
  • Regularly monitoring social platforms, especially TikTok, to stay ahead of trends and conversations.
  • Ensuring that consumer and retail data are effectively analyzed to inform marketing strategies.
  • Demonstrating digital and social proficiency with a proven track record in executing impactful social/digital campaigns.
  • Experience in a rapidly growing digital/social brand is advantageous but not essential.
  • Prior experience managing activations at major events like the Cannes Film Festival is a plus.

Schedule:
Full-time

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