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Loyalty Marketing Performance Manager

Il y a 2 mois

IssylesMoulineaux, Île-de-France Accor Temps plein
Job Description

As a key member of the Global Loyalty & E-Commerce division, you will be responsible for driving the sales and marketing performance of Accor's Loyalty programme. Your primary objective will be to implement steering models that challenge existing practices and innovate alongside Accor's Business Units.

Key Responsibilities
  • Monitor and improve the sales and marketing performance of the loyalty programme
  • Analyse and challenge the performance of sales, hubs, and brands
  • Manage the performance and ROI of incentive mechanisms
  • Manage the points-based generosity of loyalty campaigns: allocation keys and performance monitoring
Market Competitiveness
  • Market watch to track and share best practices in terms of marketing activation campaigns
  • Run ad hoc studies related to the programme competitiveness and performance
ALL Sales Pitch
  • Based on main KPIs demonstrating the value of the loyalty programme, formalise pitches to promote the programme to different stakeholders: internal, BtoB customers, hotel owners, partners
Perimeter
  • Accor's asset-light business model requires us to demonstrate that every element of our loyalty programme is a source of profit for the hotels
  • A variety of profiles (marketing, tech, sales, e-commerce, customer service client, operations) in 4 hubs (Americas, Asia, Europe, China)
  • A department acting as a global center of excellence and leadership across all brands
  • 1 Programme, 40 brands, 110 countries, 5,500 hotels, +80M loyalty members
  • Diversified challenges: BtoC & BtoB, leisure & business, national & international
Qualifications
  • Master's degree in Marketing
  • 5-10 years of proven experience in Marketing/performance monitoring/CRM
  • Experience within the travel industry, a loyalty programme, and/or Finance is an advantage
  • Analysis, modelling, and reporting
  • Curiosity & passion to challenge the status quo
  • Global vision and pragmatism
  • Language: French, Fluent English
Additional Information

Accor offers a range of benefits to its employees, including a real work-life balance, remote work options, and a comprehensive benefits package.

We are committed to diversity and inclusion, and we value the richness of our employees' backgrounds and experiences.

Our culture is inclusive, and we care for the world around us: our teams, our customers, our establishments, and our environment are at the heart of our concerns.

We dare to question the status quo and challenge ourselves to always do better.

Hospitality is teamwork, and we are stronger together.