Head of Product Marketing

il y a 1 mois


Paris, Île-de-France Flowie Temps plein
Transforming Procurement and Finance Operations

Flowie is revolutionizing the way businesses collaborate and operate. We're seeking an experienced Head of Product Marketing to join our dynamic sales team and drive growth, enhancing our market presence.

Our Vision

At Flowie, our goal is to become the most beloved collaboration platform for B2B companies, simplifying complexities in operations and empowering financial and procurement teams.

Company Overview

Flowie tackles outdated business collaboration tools, offering a modern solution that streamlines data sharing, decision-making, and integration with company data stacks, particularly in procurement and finance.

About Us

Flowie is one of the fastest-growing Fintechs in France, rapidly expanding across Europe. In just one year, we've achieved:

  • Made ourselves known as a groundbreaking procurement and financial software for industrial midmarket and enterprise businesses.
  • Won international RFPs.
  • Been recognized as Future40, DeepTech, and incubated by StationF, BNP, and Euratech.
  • Become cashflow positive after three months of selling, reaching 1M€/y within six months.
  • Built an international environment with more than six nationalities, with a strong remote-friendly culture, where 50% of employees are already working from all parts of Europe.
  • Earned the trust of hundreds of customers, with a fast expansion in West Europe.
The Role

As the Head of Product Marketing at Flowie, you will be responsible for shaping and executing our product marketing strategy to drive growth and market leadership. You will play a critical role in defining our product's value proposition, leading go-to-market strategies, and ensuring our product offerings resonate with our target audience.

Key Responsibilities
  • Product Positioning and Messaging:
    • Develop and articulate clear, compelling product positioning and messaging that differentiates Flowie in the marketplace.
    • Tailor messaging for various customer segments and ensure consistency across all marketing channels.
  • Go-to-Market Strategy:
    • Lead the development and execution of go-to-market strategies for new product launches and feature updates, ensuring all aspects of the launch process are coordinated and optimized for impact.
    • Collaborate with sales, product management, and demand generation teams to create comprehensive launch plans.
  • Market Intelligence and Competitive Analysis:
    • Conduct in-depth market research to understand customer needs, market trends, and the competitive landscape.
    • Provide insights to inform product development and marketing strategies, ensuring Flowie remains ahead of industry trends.
  • Sales Enablement:
    • Equip the sales team with the tools and knowledge needed to effectively sell Flowie's products, including sales training, product demos, presentations, and competitive analysis.
    • Develop sales collateral and other customer-facing materials that support the sales process.
  • Customer Advocacy and Engagement:
    • Partner with the customer success team to understand customer feedback and use this data to influence product enhancements and marketing campaigns.
    • Develop and promote customer stories, case studies, and testimonials that highlight the value of Flowie's products.
  • Demand Generation Collaboration:
    • Work closely with the demand generation team to design and execute campaigns that drive product awareness, customer acquisition, and retention.
    • Ensure alignment between product marketing efforts and overall demand generation strategies.
  • Team Leadership and Development:
    • Build and lead a high-performing product marketing team, fostering a culture of innovation, collaboration, and continuous improvement.
    • Mentor and develop team members, providing guidance and support to help them achieve their professional goals.
  • Performance Analysis and Optimization:
    • Analyze the effectiveness of product marketing strategies and initiatives, using data to make informed decisions and optimize performance.
    • Report on key metrics, including product adoption, customer engagement, and revenue growth, and adjust strategies as necessary.
Requirements
  • 5-10 years of experience in Product Marketing, with experience in a high-growth scale-up.
  • Proficiency in both English and French (other languages are a plus: German, Spanish).
  • Proven track record in SaaS B2B sales.
  • Nice to have: Experience in Procurement and Finance sectors.
  • Excellent communication and negotiation skills.
  • Strong problem-solving abilities and a results-driven mindset.
What We Offer
  • Competitive salary plus commission.
  • Full remote work option.
  • Comprehensive health insurance (Mutuelle).
  • Gymlib membership.
  • Moka financial wellness program.
  • Opportunities for professional development.
  • Stock options.
Application Process
  1. Interview with the CRO.
  2. Interview with the VP Sales.
  3. Interview with the VP Customer Success.
  4. Meet-up with members of the global team.

We're committed to providing equal employment opportunities regardless of gender, sexual orientation, origin, disabilities, or any other traits that make you who you are.


  • Head of Product Marketing Lead

    il y a 4 semaines


    Paris, Île-de-France Tellent Temps plein

    About the RoleThe Head of Product Marketing will be responsible for leading the Product Marketing function at Tellent, empowering the regional commercial & marketing teams to execute revenue growth initiatives in line with the commercial strategy.As the leader of this team, the Head of Product Marketing will be responsible for enabling their team to drive...

  • Head of Product Marketing Lead

    il y a 4 semaines


    Paris, Île-de-France Tellent Temps plein

    About the RoleThe Head of Product Marketing will be responsible for leading the Product Marketing function at Tellent, empowering the regional commercial & marketing teams to execute revenue growth initiatives in line with the commercial strategy.As the leader of this team, the Head of Product Marketing will be responsible for enabling their team to drive...

  • Head of Software Development

    il y a 3 semaines


    Paris, Île-de-France Product & Tech Temps plein

    Director of Product and Technical Operations – Customer and Monetization We are a rapidly-growing, cutting-edge player in the music streaming market, and we're looking for a talented individual to lead our Product and Technical Operations team in customer and monetization. This team is responsible for the product and technical aspects of acquiring new...

  • Head of Product Marketing

    il y a 4 semaines


    Paris, Île-de-France Flowie Temps plein

    Transform Procurement and Finance Operations with FlowieFlowie is a pioneering company that is revolutionizing the way businesses collaborate and operate. We are seeking an experienced Head of Product Marketing to join our dynamic sales team and drive our growth and market presence.Our VisionAt Flowie, our goal is to become the most beloved collaboration...

  • Head of Product

    il y a 4 semaines


    Paris, Île-de-France Expand Group Temps plein

    Expand Group is seeking a visionary Head of Product to spearhead the growth of their influencer marketing platform in the EMEA region.The ideal candidate will have a deep understanding of the influencer marketing landscape and its evolving trends, as well as experience in building and launching successful SaaS products.The Head of Product will lead the EMEA...


  • Paris, Île-de-France Flowie Temps plein

    About the Role:We are seeking a skilled Head of Product Marketing Strategy to join our team at Flowie, a leading provider of procurement and finance solutions. In this role, you will be responsible for developing and executing our product marketing strategy to drive growth and market leadership.Key Responsibilities:Product Positioning and Messaging: Develop...

  • Head of Marketing and Sales

    il y a 4 semaines


    Paris, Île-de-France Stonewood Group Inc. Temps plein

    Job DescriptionStonewood Group Inc. is seeking a Head of Marketing and Sales to lead the company's marketing and sales activities. The successful candidate will have a strong background in product management, marketing, and sales management, with a proven track record of success in driving business growth.The Head of Marketing and Sales will be responsible...

  • Head of Product

    il y a 4 semaines


    Paris, Île-de-France Expand Group Temps plein

    Expand Group is seeking a visionary Head of Product to spearhead the growth of their influencer marketing platform across EMEA. As a seasoned product leader, you will define the vision and direction for the platform, working closely with cross-functional teams to translate user needs into impactful product features.Key Responsibilities:Lead the EMEA product...

  • Head of Product Marketing

    il y a 4 semaines


    Paris, Île-de-France Flowie Temps plein

    Product Marketing StrategistFlowie is revolutionizing procurement and finance operations. We're seeking an experienced Product Marketing Strategist to drive growth and market leadership.Key Responsibilities:Product Positioning and Messaging: Develop and articulate clear, compelling product positioning and messaging that differentiates Flowie in the...

  • Head of Product

    il y a 1 mois


    Paris, Île-de-France Skello Temps plein

    Join Skello's Product TeamSkello is a European company revolutionizing workforce management for shift-based workplaces. We're seeking a talented Head of Product to lead our product strategy, drive innovation, and deliver exceptional solutions that meet the evolving needs of our clients.About the RoleAs a key member of our 15-person Product Team, you'll have...

  • Head of Product

    il y a 4 semaines


    Paris, Île-de-France Skello Temps plein

    Job DescriptionSkello is a European company with a mission to revolutionize workforce management for shift-based teams. Our collaborative solution enables teams to better anticipate, organize, and communicate, making it easier to manage complex scheduling. For managers, Skello optimizes work organization, helping them make informed decisions about staff...

  • Head of Product Development

    il y a 4 semaines


    Paris, Île-de-France Mgid Temps plein

    Product Visionary WantedMgid is a global advertising platform helping brands reach unique local audiences at scale. We are looking for a business-minded Head of Product who can closely collaborate with the sales team or has previous experience in business units (e.g., sales, operations, growth, account management) and understands how to effectively implement...

  • Head of Engineering

    il y a 1 mois


    Paris, Île-de-France Product & Tech Temps plein

    Technical Leadership OpportunityDeezer, a leading music streaming platform, is seeking a seasoned Head of Engineering to lead its Customer and Monetization team. As a key member of the Product and Tech organization, you will be responsible for driving the technical vision and strategy for acquiring new members, managing subscriptions, and monetizing the free...

  • Head of Product Development

    il y a 4 semaines


    Paris, Île-de-France Edtech France Temps plein

    The Head of Product Development will be responsible for driving the transformation of OpenClassrooms' business and products. Your key objectives will be to formulate a product strategy that aligns with company objectives, driven by data, market research, and customer feedback.Key responsibilities include:Developing a product roadmap that aligns with company...

  • Head of Product

    il y a 4 semaines


    Paris, Île-de-France Skello Temps plein

    Product Strategy DirectorSkello is a European company with a mission to revolutionize workforce management for shift-based teams. Our collaborative solution enables teams to anticipate, organize, and communicate more effectively. As a Product Strategy Director, you will lead the development and execution of our product strategy, driving innovation and...

  • Head of Marketing France

    il y a 1 mois


    Paris, Île-de-France Beam Suntory Temps plein

    Job Title: Head of Marketing FranceBeam Suntory is seeking a highly skilled and experienced Head of Marketing France to lead our marketing efforts in the French market.Key Responsibilities:Develop and execute marketing strategies to drive brand growth and equity in the French market.Lead a team of marketing professionals to deliver high-quality marketing...

  • Head of Marketing France

    il y a 1 mois


    Paris, Île-de-France Qonto Temps plein

    Job DescriptionWe are seeking a seasoned marketing professional to lead our marketing efforts in France. As the Head of Marketing France, you will be responsible for developing and executing a comprehensive marketing strategy to drive awareness and acquisition in our largest and most mature market.Reporting directly to our Managing Director France, you will...

  • Head of Product Development

    il y a 4 semaines


    Paris, Île-de-France Elum Energy Temps plein

    Elum Energy is a leading provider of monitoring and control solutions for solar power plants. As Head of Product, you will play a critical role in shaping the company's product strategy and driving innovation in the energy sector.The ideal candidate will have a strong background in product management, with experience in the energy domain. They will be...

  • Head of Marketing Strategy

    il y a 4 semaines


    Paris, Île-de-France Hyatt Hotels Corporation Temps plein

    We are seeking a strategic and results-driven Head of Marketing Strategy to lead the Marketing Communications Department at Grand Hyatt Manila.In this role, you will develop and implement marketing strategies to drive business growth, manage a network of media contacts, online influencers, PR companies, and charities, and collaborate with the Sales and...


  • Paris, Île-de-France ENGINEERINGUK Temps plein

    Job DescriptionAs a key member of BlackRock's FraBeLux marketing team, you will be responsible for developing and implementing the marketing strategy for BlackRock and iShares in France, Belgium & Luxembourg. This role requires a strong understanding of the local investment markets and the ability to communicate effectively with a diverse client base.The...