Head of Product Marketing

il y a 4 semaines


Paris, Île-de-France Flowie Temps plein
Product Marketing Strategist

Flowie is revolutionizing procurement and finance operations. We're seeking an experienced Product Marketing Strategist to drive growth and market leadership.

Key Responsibilities:

  • Product Positioning and Messaging: Develop and articulate clear, compelling product positioning and messaging that differentiates Flowie in the marketplace.
  • Go-to-Market Strategy: Lead the development and execution of go-to-market strategies for new product launches and feature updates, ensuring all aspects of the launch process are coordinated and optimized for impact.
  • Market Intelligence and Competitive Analysis: Conduct in-depth market research to understand customer needs, market trends, and the competitive landscape.
  • Sales Enablement: Equip the sales team with the tools and knowledge needed to effectively sell Flowie's products, including sales training, product demos, presentations, and competitive analysis.
  • Customer Advocacy and Engagement: Partner with the customer success team to understand customer feedback and use this data to influence product enhancements and marketing campaigns.
  • Demand Generation Collaboration: Work closely with the demand generation team to design and execute campaigns that drive product awareness, customer acquisition, and retention.
  • Team Leadership and Development: Build and lead a high-performing product marketing team, fostering a culture of innovation, collaboration, and continuous improvement.
  • Performance Analysis and Optimization: Analyze the effectiveness of product marketing strategies and initiatives, using data to make informed decisions and optimize performance.

Requirements:

  • 5-10 years of experience in Product Marketing, with experience in a high growth scale ups.
  • Proficiency in both English and French (other languages are a plus : German, Spanish...)
  • Proven track record in SaaS B2B sales.
  • Nice to have: Experience in Procurement and Finance sectors.
  • Excellent communication and negotiation skills.
  • Strong problem-solving abilities and a results-driven mindset.

What We Offer:

  • Competitive salary plus commission.
  • Full Remote work option.
  • Comprehensive health insurance (Mutuelle).
  • Gymlib membership.
  • Moka financial wellness program.
  • Opportunities for professional development.
  • Stock options.

Application Process:

  1. Interview with the CRO.
  2. Interview with the VP Sales
  3. Interview with the VP Customer Success.
  4. Meet-up with members of the global team.

Flowie is a dynamic and innovative company that is changing the way businesses operate. We're looking for a talented Product Marketing Strategist to join our team and help drive our growth and market leadership.

As a Product Marketing Strategist at Flowie, you will be responsible for shaping and executing our product marketing strategy to drive growth and market leadership. You will play a critical role in defining our product's value proposition, leading go-to-market strategies, and ensuring our product offerings resonate with our target audience.

This role demands a strategic thinker who can influence product direction, collaborate across teams, and lead a high-performing product marketing organization. If you're a motivated and results-driven individual with a passion for product marketing, we encourage you to apply for this exciting opportunity.

We're an equal opportunities employer and welcome applications from diverse candidates. We're committed to creating a safe and inclusive environment for all our employees.


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