Head of Product Marketing Strategy

il y a 2 semaines


Paris, Île-de-France Flowie Temps plein

About the Role:

We are seeking a skilled Head of Product Marketing Strategy to join our team at Flowie, a leading provider of procurement and finance solutions. In this role, you will be responsible for developing and executing our product marketing strategy to drive growth and market leadership.

Key Responsibilities:

  • Product Positioning and Messaging: Develop and articulate clear, compelling product positioning and messaging that differentiates Flowie in the marketplace.
  • Go-to-Market Strategy: Lead the development and execution of go-to-market strategies for new product launches and feature updates, ensuring all aspects of the launch process are coordinated and optimized for impact.
  • Market Intelligence and Competitive Analysis: Conduct in-depth market research to understand customer needs, market trends, and the competitive landscape.
  • Sales Enablement: Equip the sales team with the tools and knowledge needed to effectively sell Flowie's products, including sales training, product demos, presentations, and competitive analysis.
  • Customer Advocacy and Engagement: Partner with the customer success team to understand customer feedback and use this data to influence product enhancements and marketing campaigns.
  • Demand Generation Collaboration: Work closely with the demand generation team to design and execute campaigns that drive product awareness, customer acquisition, and retention.
  • Team Leadership and Development: Build and lead a high-performing product marketing team, fostering a culture of innovation, collaboration, and continuous improvement.
  • Performance Analysis and Optimization: Analyze the effectiveness of product marketing strategies and initiatives, using data to make informed decisions and optimize performance.

Requirements:

  • 5-10 years of experience in Product Marketing, with experience in a high growth scale-ups.
  • Proficiency in both English and French (other languages are a plus: German, Spanish).
  • Proven track record in SaaS B2B sales.
  • Nice to have: Experience in Procurement and Finance sectors.

About Flowie:

Flowie is a leading provider of procurement and finance solutions, seeking to revolutionize the way businesses operate. We are a dynamic and growing company with a strong focus on innovation and customer satisfaction.

What We Offer:

  • Competitive salary plus commission.
  • Full Remote work option.
  • Comprehensive health insurance (Mutuelle).
  • Gymlib membership.
  • Moka financial wellness program.
  • Opportunities for professional development.
  • Stock options.

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