Global Marketing Manager
il y a 4 jours
We are seeking a highly skilled Global Marketing Manager to lead the innovation and launch of our Stellest brand. As a key member of our marketing team, you will be responsible for developing and executing global marketing strategies to drive growth and commercial impact in the markets.
Key Responsibilities:- Develop and implement global marketing strategies to support the launch of Stellest innovations and activations.
- Lead regular exchanges with regional or local marketing and sales teams to ensure the exchange of best practices.
- Identify consumer needs and new trends; assess market opportunities and needs.
- Competitive intelligence: monitoring, understanding and analysing competing offers.
- Work as a main contributor of the project team, develop and validate Stellest innovations and the creation of internal project documents.
- Define Stellest product marketing mix in line with the strategies defined.
- Analyse results and propose appropriate development actions and/or corrective actions based on risk analysis.
- Support and monitor Stellest market launches worldwide, while ensuring rapid execution and consistency with the defined strategy.
- Ensure internal communication/training on product innovations.
- Monitor sales and producing analysis reports to identify business opportunities.
- Degree in optics and/or experience as an optician/optometrist is a must.
- Master's degree as an International Marketing specialist.
- At least 4 years' experience in leading innovation, developing new product concepts and positioning, in an international and multicultural environment.
- Strong interpersonal skills, in particular the ability to work effectively with a wide variety of upstream and downstream partners in an international environment.
- Fluent in English.
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