Channel Marketing Manager
il y a 13 heures
We are seeking a highly skilled Channel Marketing Lead to oversee the wholesale account portfolio in France. As a key member of our team, you will be responsible for delivering on brand, innovative, and inspiring retail executions to elevate Under Armour's retail experience in both online and in-store environments.
Key Responsibilities- Build and execute effective and seamless omni-channel account marketing plans aligned with European Brand/category/retail marketing strategy and account business plans.
- Manage the seasonal update of UA in-store space environments and online brand stores in collaboration with sales and visual merchandising.
- Create, manage, and deliver on seasonal GTM plans with the Senior Channel Marketing Manager and the account sales team.
- Lead the cross-functional development and implementation of seasonal trade show executions at Buying Group Account Partners in collaboration with visual merchandising and the account sales team.
- Act as the go-to person for all channel marketing discussions and day-to-day marketing relationships with the accounts.
- Manage the annual account marketing budgets in close coordination with finance.
- Assist with the briefing and creation of account-specific content in line with the account marketing plans & brand strategy.
- Work with the commercial team to assist in account presentations and seasonal sell-in activity of brand activity and account marketing support.
- Report on/measure the contribution of all account marketing activities to establish ROI.
- Manage outside agency and vendor relationships related to the execution of account marketing plans.
- Bachelor's or Master's degree in Business Administration, Marketing, or related field.
- 5+ years of experience, proven track record in omnichannel marketing, ideally with sporting goods/lifestyle brands.
- Strong understanding of the cross-functional marketing communications mix.
- Fluent in English and French, both verbal and written.
- Team player with a passion for sports, effective in a matrix environment.
- Strong interpersonal skills and ability to communicate effectively with team members across all internal departments and agency partners/vendors.
- Excellent project management skills with ability to prioritize and work under pressure with multiple deadlines.
- Ability to develop and maintain solid relationships with 3rd party account teams.
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