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Measurement & Analytics Director

Il y a 2 mois

Paris, Île-de-France coty Temps plein
Job Title: Measurement & Advanced Analytics Director

Coty, a leading beauty company, is seeking a highly skilled professional to lead media effectiveness and efficiency measurement projects and ensure global consistency in Marketing Mix Modelling inputs and outputs.

Job Summary

The successful candidate will be responsible for:

  • Leading data and analytics projects within the Media Efficiency Roadmap.
  • Overseeing advanced analytics projects to yield impactful results for the business and marketing teams.
  • Coordinating with agencies, global media, and procurement.
  • Implementing and managing tracking dashboards and reporting processes, ensuring alignment with project objectives and providing regular updates to stakeholders on progress and metrics.
Key Responsibilities

The Measurement & Advanced Analytics Director will:

  • Serve as the day-to-day contact with market x brands program rollout coordinator to ensure global consistency of MMM results.
  • Ensure global consistency of data used in the measurement framework for launched markets and brands.
  • Define and track measurement standards, and validate model robustness.
  • Ensure global consistency of calculation methods (e.g., how competitor impact is calculated and defined).
  • Oversee the consolidation of results.
Requirements

The ideal candidate will have:

  • 10+ years of experience in MMM and Media/Marketing Analytics.
  • Proficiency in statistical analysis and data modeling.
  • Expertise in data interpretation and deriving actionable insights.
  • Strong mathematical and quantitative skills.
  • Proficiency in data analytics platforms, database, & computation, visualization tools (SQL, Python, Databricks, Jupyter Notebooks, R, Github, PowerBi etc).
  • Deep understanding of marketing mix modeling techniques.
  • Knowledge of media planning and buying processes.
  • Understanding of media data technologies and tools.
  • Good understanding of the different analytics & measurement approach as well as their implication in the ad tech/mar tech architecture & flow design.
  • Degree in Data Science, Marketing Analytics, Statistics or Economics.
  • Entrepreneurial and proactive, outside-of-the-box thinking.
  • Highly disciplined and rigorous.
  • Good project management skills and excellent communication and interpersonal skills with ability to convey and package technical findings in layman's terms.
  • Very good level of English written and orally. French is a plus.
What We Offer

This is a unique role with a genuine opportunity to make an impact. You'll get to work in a diverse and environment with a team who are passionate about the work they do and know how to have some fun along the way.

What You'll Bring

We'd love to see candidates who have the skills and experience to excel in this role.