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Marketing Director

Il y a 2 mois

NeuillysurSeine, Île-de-France Dom Azur Temps plein
Position Overview

As a Marketing Director at Dom Azur, you will lead strategic initiatives in both digital and traditional marketing realms. Your role will encompass the comprehensive development and crafting of responses to briefs for shopper engagement campaigns, which may include shop-in-shop setups, toolkits, roadshows, pop-up stores, and sampling activities.

Key Responsibilities

You will engage in briefings, facilitate brainstorming sessions, and work in close collaboration with creative teams to ensure innovative solutions.

In partnership with commercial directors, you will present strategic recommendations to potential clients and manage ongoing relationships throughout the content creation and development phases.

Your advisory role will necessitate cross-departmental collaboration with various teams, including Commerce, Manufacturing, Operations, and Research.

Your specific duties will include:

  • Strategic planning for shopper engagement campaigns
  • Conducting briefings and brainstorming sessions
  • Performing market analysis and research
  • Providing strategic and creative responses to briefs
  • Ensuring compliance with briefs, guidelines, and KPIs
  • Contributing to the creative process
  • Overseeing all stages of campaign launches with a focus on production oversight

The ideal candidate will possess a higher education degree in marketing and/or communication, along with a minimum of 5 years of experience in an agency setting, particularly with FMCG clients.

You should be adaptable, versatile, organized, diligent, and autonomous, with a strong interest in contemporary trends and brand marketing. Proficiency in English and/or international experience is advantageous, and a solid command of Pack Office is essential.