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Marketing Manager French Market Specialist
Il y a 2 mois
We are seeking a highly skilled Marketing Manager to join our team in Asnières-sur-Seine, France. As a key member of our Marketing team, you will be responsible for developing and executing marketing plans for the French market, aligning with our EMEA-wide corporate strategy and business objectives.
Key Responsibilities:- Develop and execute marketing plans for the French market, ensuring alignment with corporate strategy and business objectives.
- Localize, adapt, and implement marketing activities for the French market, expanding and strengthening visibility of our products and services.
- Report directly to the Marketing Director and support in leading local marketing performance.
- Collaborate with global, regional, and local marketing teams to drive brand awareness, dentist enrollment, and growth within the OPEX budget.
- Translate and support the development of marketing campaigns to support product launches and programs, including sales materials, educational content, clinical support, and online communication.
- Identify and drive local commercial initiatives, including promotions, and drive practice marketing and development programs.
- Use analytics and insights to support marketing plan execution, including campaign ROI, customer reimbursement, and competition.
- Own routine local market analysis, including competitor, industry trends, and routine business analysis, identifying future market and channel opportunities.
- Manage external distributors and/or training partners.
Requirements:
- Bachelor's degree or higher in marketing or business administration.
- 4-7 years of professional experience in marketing management on a country level, ideally in a B2B environment.
- Marketing or field sales experience in the medical, dental fields, or capital equipment is a plus.
- Ability to make sound strategic decisions, incorporating data from multiple sources and business judgment.
- Native level language skills in French and fluent English language skills.
About Align Technology:
Align Technology is a publicly traded medical device company transforming smiles and changing lives. Our digital ecosystem combines the power of technology to create beautiful smiles through the integration of AI and machine learning, digital imaging and visualization, biomechanics, and material science. We are a great place to work, with innovative technologies and meaningful work.
