Corporate Communications Manager EMEA

il y a 1 mois

Paris, Île-de-France Shiseido Temps plein
Job Title: Corporate Communications Manager EMEA

Reporting to the Image, Communication, Digital Global Fragrances and Corporate Communication Director, the Corporate Communications Manager leads and develops Shiseido EMEA corporate strategy.

Key Responsibilities:
  • Design and implement relevant 360° communication programs, including PR and Social platforms, to develop Shiseido EMEA global equity, awareness, and strengthen its reputation.
  • Lead Regional corporate press activities and corporate influence, responsible for the corporate coordination of all communications players EMEA.
  • Co-develop and promote Shiseido EMEA EIC commitments and design the Chairman and EMEA CEO communication plans.
  • Work closely with the crisis management and legal teams.
External Communication Strategy:

Elaborate a corporate communication plan to be shared with HQ in Tokyo/brands/local markets.

  • Elaborate a message platform on the main corporate topics of the group.
  • Closely collaborate with other communication departments.
  • Build and deploy central communications tools (press kit, global content, guidelines).
Media Relations Management:

Structure and build up an EMEA network of journalists in key outlets for each market.

Crisis Communication Management:

Plan out the crisis communication strategy at EMEA level.

Shiseido EMEA Social Platforms Management:

Develop a Shiseido EMEA Social media road map.

Performance KPI's Monitoring:

Monitor and social listening tools management and coordination.

  • Daily monitoring management.
  • Alert system setup management.
  • Reporting on communication actions management.
  • Setting up a systematic media reporting system to gather and relay the main media communications and actions.
  • Standardization of a media impact assessment system for all brands within the group.
EMEA EIC Communication:

Manage Shiseido EMEA Sustainable & Innovation communication road map.

Executive Media Relations Management:

External communication plan for the Chairman and President & CEO EMEA.

Strategic and Operational Corporate Com and PR Support for Brands:

Media relations support (consulting/operational). Development of corporate topics with Brands.

  • Spokesperson management.
  • Identification of key spokespersons at EMEA level for corporate topics.
  • Media training for key spokespersons.
  • Media training prior to speaking engagements.
  • Coordination of group communication with spokespersons.
Patronage & Sponsorship:

Identify key potential partners for EMEA region.

Develop a yearly road map including event and partnership to be supported by Shiseido EMEA.

Requirements:

Minimum 5 to 10-year experience in corporate communication in luxury, beauty, or pharmaceutical sector.

  • Strong knowledge of global as well as trade media (print and online).
  • Strategic thinker.
  • Excellent presentation, written, and verbal communication skills, extremely organized, and ability to prioritize.
  • Ability to work cross-functionally across different departments to eliminate silos and achieve aligned objectives.
  • Natural relationship builder with the ability to work well in complex and matrix environment.
  • Fluent in French and English (spoken and written).

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