Marketing Technology and Operations Lead

il y a 4 semaines

Nice, Provence-Alpes-Côte d'Azur, France Amadeus Temps plein

Job Title

Marketing Operations and Marketing Technology Manager

Role Overview:

As an integral part of the Marketing Operations division within the Travel Unit, you will play a crucial role in executing top-tier marketing initiatives and processes that align with the Travel Unit's strategic goals. Your focus will be on leveraging optimal technology and tools to facilitate these efforts.

You will collaborate extensively with various departments within RMS - including RevOps, Marketing, and Strategy - to enhance operational efficiency and effectiveness by introducing new business capabilities through our personnel, processes, and technological tools.

The Marketing Operations team is responsible for managing the MarTech ecosystem, ensuring its upkeep and enhancements in partnership with vendors. You will gather business requirements and assess the performance of the MarTech infrastructure.

Key Responsibilities:

Marketing Operations:

  • Oversee contractual relationships with third-party vendors, focusing on MarTech, Translation, and Learning & Development.
  • Work in conjunction with TU Marketing and RevOps to monitor marketing performance using key operational metrics, including defining SLAs and developing processes to identify and analyze gaps and best practices for improved efficiency.
  • Collaborate with other TRU marketing managers to optimize resource allocation and utilization for assigned projects.
  • Contribute to establishing a tracking methodology for marketing activities to evaluate performance and determine overall marketing success.

Mar-Tech Management:

  • Supervise the marketing technology stack, including project management, implementation, evolution, administration, and governance.
  • Lead the comprehensive Marketing digital transformation, including vision, priorities, and roadmap.
  • Drive the strategic execution and follow-up of digital marketing initiatives.
  • Ensure the MarTech stack operates efficiently and serve as the single point of contact for MarTech vendors regarding necessary improvements and maintenance.
  • Assist the Travel Unit Marketing team in demonstrating their impact on revenue growth.
  • Collect business requirements from the Marketing community and evaluate the performance of marketing initiatives through the MarTech stack.

Digital Marketing Campaigns:

  • Manage business platform ownership and governance, addressing new requests or needs for the platform, including future integrations and roadmap management.
  • Facilitate user management, including upskilling and adoption training, as well as providing first-level functional support.
  • Oversee Change Request Management, fostering the Marketing community's engagement in form creation and ensuring the adoption of best practices for effective and efficient forms.

Marketing Data Governance:

  • Act as the Data Owner for Marketing data, ensuring clear rules and processes are established to govern this data, maintaining accountability for target data quality levels.
  • Serve as the Data Steward for Marketing data, coordinating data quality activities to meet the targets set by the Data Owner.

Ideal Candidate Profile:

  • Bachelor's degree in business, engineering, or a related field; a master's degree is preferred.
  • A minimum of 10 years of experience in strategizing and implementing Marketing Technologies.
  • Proven ability to engage and influence senior leaders on complex topics.
  • Demonstrated success in driving high performance from teams, regardless of direct reporting lines.
  • Strong understanding of the travel industry and familiarity with Amadeus' organizational structure and operations.
  • Ability to quickly adapt to new business areas and functions.
  • Solid grasp of the latest tools and technology trends.
  • Fluency in English is required.
  • Experience with Marketing Technology platforms such as Salesforce Marketing Cloud, Adobe, Eloqua, etc.

What We Offer:

  • A comprehensive rewards package, including competitive remuneration, bonuses, equity, pension plans, travel, life and healthcare insurance, lunch and transport allowances, and additional benefits.
  • A truly global environment, with a diverse workforce and a culture that reflects our international presence.
  • Extensive learning opportunities through on-the-job training, formal learning activities, and daily interactions with colleagues.
  • A supportive workplace that values both career fulfillment and personal well-being.
  • A flexible working model that allows employees to perform at their best, regardless of location.
  • A commitment to diversity and inclusion, leveraging our diverse workforce to foster innovation and collaboration.
  • A reliable organization that prioritizes trust and long-lasting relationships with customers, partners, and employees.
  • A meaningful mission, contributing to the future of travel and pursuing an extraordinary purpose.

#LI-EMEA

Diversity & Inclusion Commitment:

Amadeus is dedicated to being a leader in Diversity, Equity, and Inclusion within the tech industry, enabling every employee to reach their full potential by fostering a culture of belonging and fair treatment, attracting top talent from all backgrounds, and serving as a model for an inclusive employee experience.

Amadeus is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to gender, race, ethnicity, sexual orientation, age, beliefs, disability, or any other characteristics protected by law.

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