Head of Growth Marketing

il y a 1 semaine

Paris, France AB Tasty Temps plein

AB Tasty is a global leader in AI-powered experience optimization solutions empowering brands using personalization, experimentation, recommendations, and search to build better experiences on their websites and apps. Integrated into a single platform, AB Tasty offers web and API-based solutions that provide companies with a unified approach to creating seamless experiences for customers.

Brands use AB Tasty’s platform to align digital, e-commerce, and product teams on revenue goals by optimizing and innovating digital experiences.

Founded in 2013, AB Tasty’s customer roster includes world-leading brands such as Kering, McDonald’s, Ulta Beauty, L’Oreal, Disneyland Paris, and LVMH among others. AB Tasty has 12 offices across the globe: North America, Europe, Asia Pacific.

As the Head of Marketing Growth for Southern Europe, you will lead the growth strategies and go-to-market (GTM) initiatives across multiple regions, including France, Spain, and Italy. You will be responsible for launching, tracking, and optimizing programs and campaigns to acquire and move prospects and customers down the funnel, ultimately generating pipeline and revenue. This role involves managing a small team and collaborating closely with sales, partner marketing, and regional teams to build and activate a comprehensive growth strategy.

What You Will Do:

  • Lead acquisition campaigns across multiple channels from ideation to reporting, including Paid (Google Ads, LinkedIn Ads, Facebook Ads, Capterra/GetApp) and Organic (Social Media) platforms.
  • Develop and execute demand generation programs (events, partner marketing, advertising) with messaging tailored to specific personas and target audiences.
  • Collaborate closely with sales teams to align on personas, messaging, and support collateral for lead nurturing, account-based marketing (ABM), and partner-based marketing (PBM).
  • Plan and manage multi-channel lead generation campaigns, with a focus on partner and ideal customer profile (ICP) targets in Southern Europe.
  • Own the marketing budget for new business and customer retention, ensuring alignment with sales initiatives and quarterly business plans.
  • Oversee and coordinate key tradeshows and events across France, Spain, and Italy, ensuring strategic partner involvement.
  • Create and orchestrate co-marketing activities with key partners in Southern Europe to drive demand and generate new business pipeline.
  • Improve lead nurturing streams to ensure smooth progression through the sales funnel.
  • Collaborate with the global content team to adapt and activate content for the French, Spanish, and Italian markets.
  • Oversee and collaborate with a team, including event and partner marketing interns, to ensure activities are executed effectively and partners are strategically leveraged.
  • Analyze campaign performance, identify insights (key wins, challenges, opportunities), and take actions to optimize results.
  • Explore and identify new growth opportunities for customer acquisition and engagement.
  • Contribute to SEO strategy through collaboration with external freelancers or support teams.
  • Develop and implement a customer marketing program to leverage existing customer relationships for lead generation.

What We Are Looking For:

  • 5+ years of experience in digital demand generation strategy within high technology B2B enterprise software or SaaS, preferably with a growth-focused approach.
  • Proven ability to define metrics, develop execution plans, and implement improvements for demand generation campaigns.
  • Strong leadership skills with experience managing a team and collaborating across regions.
  • Excellent communication, collaboration, and planning skills, with a proactive and experimental mindset.
  • Entrepreneurial and ownership mentality; you take the initiative and are eager to find creative solutions to challenges.
  • Familiarity with tools such as Salesforce, Pardot (or HubSpot), Zapier, and WordPress is a plus.
  • Native proficiency in French or Spanish, fluent in English; knowledge of Italian is highly desirable.

Bonus Qualities:

  • Perpetual learner with a passion for engaging with partners, peers, and exploring new best practices.
  • Positive, energetic attitude with a focus on experimentation and data-driven decisions.

What we offer:

  • Huge impact: AB Tasty is only as great as our team. By directly developing the publicly accessible SaaS platform used by all our clients, you’ll have a direct impact on the company’s success.
  • The opportunity to unleash your creativity: You’ll be free to contribute to the processes, the tools and the organisation of the team, according to the agile principles.
  • No micromanaging: Be the owner of your effort - you’ll be one of the team and fully trusted to take responsibility for your tasks. You’ll have every incentive to make a real impact.
  • International reach: Our audience is wildly international, and our team is too. Although our HQ is located in France, our company language is English.
  • Continuous education: We offer many opportunities for each employee to learn and grow from a mix of professional and non-professional topics.
  • Unique career opportunity: By joining a fast-growing company that’s making waves in the tech industry, you’ll have a wonderful chance to enhance your learning and advance in your career faster than you ever thought possible.
  • Lots. Of. Fun: Our incredible magic makers organize awesome events, such as team games, drinks, yoga classes, parties, and a company-wide retreat every year with employees from all countries gathering for 2 days of fun.
  • Remote working, flexible schedule: This isn’t a “clock in, clock out” company. We care about your productivity, not tracking every minute you’re on site. It’s up to you to always be responsible for your work, no matter where you are or what schedule you’re keeping.
  • Time for yourself: After a year within AB Tasty, we offer you a day off during which we simply ask you to think about your career expectations with us. It's not always easy to find time for introspection and to envision what path can lead us to a happy career so we offer a Retreat Day as an opportunity to reflect on that. We not only aim to succeed, but also to make you succeed.
#J-18808-Ljbffr

  • Head of Growth

    il y a 2 semaines

    Paris, France Aptic Groupe Temps plein

    Pour accompagner et structurer sa croissance future, le groupe Aptic recrute :Un(e) Head of Growth (H/F)Contexte :Aptic est un cabinet de recrutement créé en 2016 et qui a connu une forte croissance de son activité au cours des 7 dernières années, principalement basée sur la recommandation et le réseau de ses consultants/Associés ou sur des méthodes...

  • Head of Growth Marketing

    il y a 4 semaines

    Paris, France Getaround Inc. Temps plein

    We believe in a world where all cars are shared. Carsharing empowers people to get going in a smarter, easier way, while also having a positive impact on the environment and making cities more liveable. It’s this vision that propels us forward and inspires us to think even bigger.Since April 2019, Drivy is now part of Getaround. Together, we’re the...

  • Head of Growth Marketing

    il y a 3 semaines

    Paris, France Getaround Inc. Temps plein

    We believe in a world where all cars are shared. Carsharing empowers people to get going in a smarter, easier way, while also having a positive impact on the environment and making cities more liveable. It’s this vision that propels us forward and inspires us to think even bigger. Since April 2019, Drivy is now part of Getaround. Together, we’re the...

  • Head of Growth Marketing

    il y a 4 semaines

    Paris, France Starther Temps plein

    Getaround is the world's leading carsharing platform with a community of over 5 million users sharing thousands of cars in over 300 cities in the United States and Europe. The Getaround app allows city dwellers who don't own a car to instantly reserve a vehicle, whether for a few hours or a few days, directly from their smartphone. Founded in 2009, the...

  • Head of Growth Marketing

    il y a 4 semaines

    Paris, France Starther Temps plein

    Getaround is the world's leading carsharing platform with a community of over 5 million users sharing thousands of cars in over 300 cities in the United States and Europe.The Getaround app allows city dwellers who don't own a car to instantly reserve a vehicle, whether for a few hours or a few days, directly from their smartphone.Founded in 2009, the startup...

  • Head of Growth Marketing

    il y a 4 semaines

    Paris, France Getaround Inc. Temps plein

    We believe in a world where all cars are shared. Carsharing empowers people to get going in a smarter, easier way, while also having a positive impact on the environment and making cities more liveable. It’s this vision that propels us forward and inspires us to think even bigger.Since April 2019, Drivy is now part of Getaround. Together, we’re the...

  • Head of Growth Marketing

    il y a 3 jours

    Paris, France Getaround Temps plein

    We believe in a world where all cars are shared. Carsharing empowers people to get going in a smarter, easier way, while also having a positive impact on the environment and making cities more liveable. It’s this vision that propels us forward and inspires us to think even bigger. Since April 2019, Drivy is now part of Getaround. Together, we’re the...

  • Head of Growth

    il y a 4 semaines

    Paris, France Mon Consultant Indépendant Temps plein

    Pour une start up fintech, nous recherchons un Head of Growth, qui soit potentiellement intéressé par un CDI. Le rôle du Head of Growth est d?agir sur l?augmentation du nombre de clients et du chiffre d?affaires en un minimum de temps et avec les équipes et les outils dont ils disposent pour faire croître l?entreprise. Il est le responsable de la...

  • Head of Growth Marketing and Strategy

    il y a 4 semaines

    Paris, Île-de-France Getaround Temps plein

    Drive Growth at Getaround EuropeAs the Head of Growth Marketing and Strategy, you will be the driving force behind our European growth initiatives. Your mission will be to develop and execute a comprehensive growth strategy, leveraging your expertise in performance marketing and demand generation to fuel our user acquisition and retention efforts.Key...

  • Sanctuary - Head of Growth

    il y a 4 semaines

    Paris, France So-Talented Temps plein

    As Head of Growth, you will have a crucial role in the development of our marketing strategy. Your mission will be to define clear priorities, measurable goals and precise metrics to drive adoption, loyalty and customer satisfaction while strengthening our brand position in the market.DescriptionDevelop our marketing strategy with clear priorities, precise...

  • Head of Growth

    il y a 4 semaines

    Paris, France Aptic Groupe Temps plein

    Pour accompagner et structurer sa croissance future, le groupe Aptic recrute :Un(e) Head of Growth (H/F)Contexte :Aptic est un cabinet de recrutement créé en 2016 et qui a connu une forte croissance de son activité au cours des 7 dernières années, principalement basée sur la recommandation et le réseau de ses consultants/Associés ou sur des méthodes...

  • Head of Growth

    il y a 4 semaines

    Paris, Ile-de-France Aptic Groupe Temps plein

    Pour accompagner et structurer sa croissance future, le groupe Aptic recrute :Un(e) Head of Growth (H/F)Contexte :Aptic est un cabinet de recrutement créé en 2016 et qui a connu une forte croissance de son activité au cours des 7 dernières années, principalement basée sur la recommandation et le réseau de ses consultants/Associés ou sur des méthodes...

  • Head of Growth Marketing

    Il y a 6 mois

    Paris, France Payplug Temps plein

    Payplug c'est la solution de paiement française pensée pour les commerçants, e-commerçants de toutes tailles et fintechs. Avec une plateforme simple, performante, modulable selon les canaux de ventes (en ligne, en magasin...) de nos marchands, plus de 17 000 à ce jour, nous accompagnons les marchands de toute taille avec une solution de paiement par...

  • Head of Growth Marketing

    Il y a 5 mois

    Paris, France Mobile Club Temps plein

    **La boîte** Lancée en avril 2018, mobile.club révolutionne la manière de consommer son smartphone en proposant une large gamme de produits reconditionnés en location, à partir de 19,90 euros par mois. Depuis sa création, elle a séduit plusieurs dizaines de milliers de clients particuliers et entreprises. Chez mobile.club nous avons la conviction...

  • Head of Growth

    il y a 3 semaines

    Paris, France Phiture Temps plein

    The role of Head of Growth at CanonicalCanonical has provided developers with open source solutions since 2004, helping them build innovations such as public cloud, machine learning, robotics, or blockchain. Marketing at Canonical means being at the forefront of technology adoption, for our customers and for our own martech stack. We're on the lookout for a...

  • Head of Growth

    il y a 4 semaines

    Paris, France Mon Consultant Indépendant Temps plein

    Pour une start up fintech, nous recherchons un Head of Growth, qui soit potentiellement intéressé par un CDI. Le rôle du Head of Growth est d?agir sur l?augmentation du nombre de clients et du chiffre d?affaires en un minimum de temps et avec les équipes et les outils dont ils disposent pour faire croître l?entreprise. Il est le responsable de la...

  • Head of Marketing

    Il y a 6 mois

    Paris, France Recruitment Room Temps plein

    We are looking to hire a Head of Marketing & Communications. This is a full-time, remote position; however, frequent in-person meet-ups are to be expected. As our Head of Marketing & Communications, you will have a decisive role in establishing our brand, crafting strategies across multiple customer segments, and owning marketing operations and budgets....

  • Head of Marketing

    il y a 4 semaines

    Paris, France Techruiter Temps plein

    Revenue-generating startup that is building a revolutionary mobile app that aims to revolutionize mapping! We're passionate about building apps that shape the way people interact with technology. We're looking for a forward-thinking and dynamic Head of Marketing to lead our marketing team and drive user acquisition.As the Head of Marketing, you will be...

  • Head of Marketing

    il y a 3 semaines

    Paris, France Techruiter Temps plein

    Revenue-generating startup that is building a revolutionary mobile app that aims to revolutionize mapping! We're passionate about building apps that shape the way people interact with technology. We're looking for a forward-thinking and dynamic Head of Marketing to lead our marketing team and drive user acquisition. As the Head of Marketing, you will be...

  • Stage - Bras Droit Head of Growth Paris

    il y a 1 semaine

    Paris, France Chance - Social Impact (Facebook Program) Temps plein

    Chance est une communauté d’entraide et une méthode pour permettre à chacun-e, quel que soit son passé, de trouver sa place dans le monde du travail, et donc dans la Société.Chance a deux activités :- L'initiative d'entraide "3 minutes pour les autres" qui permet à chacun-e des dizaines de milliers de membres de la Communauté Chance de recevoir...