Cdi - D2c Merchandiser W/m - Salomon D2c

Company Description

Amer Sports is a sporting goods company with internationally recognized brands including Salomon, Arc’teryx, Peak Performance, Atomic and Wilson.

“The Mountain Sport Company”, Salomon was born in 1947 in the heart of the French Alps and the birthplace of modern alpinism. Salomon’s commitment to innovative design and passion for mountain sports created a vast range of revolutionary new concepts in bindings, boots, skis and apparel for both Alpine and Nordic skiing and brought innovative solutions to footwear, apparel and equipment for snowboarding, adventure racing, mountaineering, hiking, trail running, and many other sports.

Through performance driven design, Salomon delivers innovation and progression to mountain sports; converting new ideas into action and expanding the limits of possibility. Salomon’s heritage, culture, and commitment are tied together by one simple concept: the world’s leading mountain people creating the world’s leading mountain products. Salomon is responsibly committed towards the outdoor through its Play-Minded Program. Diversity is one of Salomon’s five values, therefore we are committed to creating an inclusive environment for all.

Salomon is headquartered in Annecy, France.
- Amer Sports est le leader mondial des équipementiers du sport avec les marques Salomon, Arc’teryx, Peak Performance, Atomic et Wilson._
- Salomon SAS, « The Mountain Sport Company », est née en 1947 au cœur des Alpes et berceau de l’alpinisme moderne. Grâce à la passion du sport et un design innovant, Salomon a créé une vaste gamme de nouveaux concepts révolutionnaires en fixations, chaussures, skis et vêtements pour le ski alpin et nordique et a pu apporter des solutions innovantes dans le footwear, et les équipements pour le snowboard, la compétition, l’alpinisme, la randonnée, le trail running and bien d’autres sports._
- Au travers de cette orientation vers la performance, Salomon innove et excelle sur les sports de montagne, en convertissant de nouvelles idées en produits et en repoussant les limites du possible. L’engagement, la culture et l’héritage de Salomon sont tous liés par un simple concept : chaque salarié peut faire de Salomon la marque de montagne de référence. _
- Le siège de Salomon est basé à Annecy (74), France._

**Job Description**:
**Reporting directly to the Global D2C Merchandising Manager, our next **D2C Merchandiser W/F** will be responsible for**:

- Defining the most profitable, balanced and consumer focused assortments for Salomon branded stores, outlets & webstores.
- Defining product range cadence & sufficiency for all D2C channels (outlets, brand stores, E-com) for his category
- Cascade seasonal merchandising brief and principles to guarantee a brand unified experience across all our markets

**You will work in close collaboration with our Categories, Brand, Retail experience, Retail ops, Ecom, Finance teams.**

**Main activities**:
**D2C merchandising**
- Fully understand consumer and regional market needs, gaps and opportunities through consumer research, sales analysis, and close collaboration with global retail operations and local managers.
- Define the D2C line plan for the season, based on past performances analysis, qualitative feedback and consumers insights, in order to maximise sales, offer efficiency and profit to the business, and meet SBP targets.
- The line plan should include number of SKUs, expected net sales, margin and discount targets, efficiency targets, inventory plan;
- Brief the category merchandisers on d2c line architecture and sufficiency needs: number of SKUs, core assortment, renewal
- Influence the global assortment, so that investments & divestments reflect D2C needs
- Negotiate with the category teams to deliver a D2C product & marketing toolbox, which achieves strategic & commercial points of difference (exclusivities, early intro’s, SMU’s, etc.)
- Deliver the D2C global assortment strategy for the Salomon branded stores & webstores, including product selection (minimum core assortment), exclusivities, product flow, pricing strategy
- Drive the seasonal building blocks through the D2C teams (E-com & retail), to ensure pre & in-season execution (platform, visual merchandising, marketing, activation) reflects the seasonal investments & growth glidepath
- Deliver the global merchandising tactic and toolbox to regional D2C teams
- For Europe, build the assortment per store and the Ecom catalogue, and define retail intro dates at SKU (Stock Keeping Unit) level
- Build a supporting commercial calendar

**Planning and performance management**
- For Europe, deliver the initial sales forecasts at SKU level to meet budget objectives
- Work closely with the merchandise planning team to monitor and understand in-season performance, as well as deviation vs the initial plan to improve forecast accuracy and future seasons plan

**Outlets (physical & online)**
- Accountable for d