CRM Product Manager

**Large company with great ambitions and close relations**

efficy is a leading European Customer Relationship Management (CRM) solution that provides businesses of all sizes with complete, flexible, customizable, and scalable software to enable their growth. efficy’s platform includes products for marketing automation, sales, project management, customer service, and customer nurturing. Currently, more than 300,000 users from 63 countries use efficy’s tool.

Founded in 2005 and headquartered in Brussels, efficy’s around 500 employees work in local offices in Belgium, France, Spain, the Netherlands, Sweden, Denmark, Finland, Norway, Spain, Hong Kong, or remotely.

Our mission is to contribute to the success of every company by helping them transform customer data into customer insight while simplifying the work of their employees.

In efficy, two days are rarely the same, and things are changing rapidly. So, fasten your seat belt, and join us on the journey.

**A unique work experience & company culture**

We want our employees to thrive in their daily lives, and therefore you can expect challenges, online music quizzes, onsite ping-pong tournaments, and lots more. Communication is informal, and your colleagues are only a short call away.

**Your Impact** & key responsibilities**

In a CRM (Customer Relationship Management) SaaS (Software as a Service) company with a team of 40 engineers, 5-10 product managers, and 5 designers, the role of a Product Manager is pivotal for guiding the product development process and ensuring the product meets both market needs and business goals. The main responsibilities of a Product Manager in this context typically include:

- **Product Strategy and Vision**: Developing and articulating the product vision and strategy. This involves understanding market trends, customer needs, and competitive landscape specific to CRM software.
- **Roadmap Planning and Prioritization**: Creating and managing the product roadmap, which includes prioritizing features, updates, and improvements based on business impact, customer value, and resource availability.
- **Cross-Functional Collaboration**: Working closely with engineers, designers, sales, marketing, and customer support teams to ensure a cohesive approach to product development and launch. The product manager acts as a bridge between these different functions.
- **Customer and Market Research**: Conducting continuous customer and market research to identify new opportunities and understand user needs. This might involve user interviews, surveys, and analysis of customer feedback.
- **Feature Definition and User Stories Creation**: Defining features and writing detailed user stories and acceptance criteria to guide the engineering and design teams. This requires a deep understanding of user needs and how to translate them into functional product features.
- **Backlog Management and Iteration Planning**: Managing the product backlog and working with the engineering team to plan sprints and iterations, ensuring that work is well-defined and aligned with the product roadmap.
- **Data-Driven Decision Making**: Using data and analytics to inform product decisions and measure the impact of new features and changes. This involves setting and monitoring key performance indicators (KPIs) for the product.
- **User Experience and Design Oversight**: Collaborating with the design team to ensure the product offers a compelling user experience and interface, which is crucial in SaaS products.
- **Stakeholder Communication**: Regularly communicating with internal stakeholders, including leadership and cross-functional teams, about product plans, progress, and performance. This requires translating technical details into business-relevant information.
- **Compliance and Standards Adherence**: Ensuring the product adheres to industry standards and regulatory requirements, especially those relevant to data security and privacy in CRM systems.

**About YOU**
- Master's degree in IT or Business.
- +5 yrs experience as a Product Manager in a SAAS company.
- Ability to address all types of stakeholders, including senior management.
- Excellent analytic skills and ability to strategize.
- Strong engagement and ownership.
- Excellent presentation and listening skills.
- Proven leadership and people management skills.
- Organized and structured approach to work.
- Strong customer and business focus. Results-driven mindset.

**We offer YOU**
- A competitive salary package with a bonus system and a referral program
- A stable and growing company with an entrepreneurial mindset where we will listen to your ideas and support you to make it happen
- High flexibility and hybrid work is part of our DNA
- State-of-the-art offices with our unique co-living-co-working concept where teamwork is the norm
- International growing opportunities and internal mobility
- Events: team lunches, after work, sports, trips
- Learning opportunities: languages, tech, product,