Field Marketing Manager for France

il y a 5 heures


Paris, France emarsys eMarketing Systems Temps plein

The Field Marketing Manager connects the global marketing team with the respective region. As the Field Marketing Manager France you will take ownership of field programs from inception to end results: understand field needs, define program and success measurement, ensure alignment with global segment objectives, and deliver all aspects of the program locally.

As regional brand ambassador, the field marketing manager keeps the local teams informed about marketing activities and results and passes local key findings back to the global team.

You report directly to Head of Global Events and Field Marketing based in Budapest.

**YOUR AREA OF RESPONSIBILITIES**
- Work closely with Global Head of Field Marketing on defining and implementing region-specific marketing plan in alignment with global strategy, define local marketing goals and KPIs
- Build marketing programs to support specific marketing objectives across different channels and segments in support of our overall strategic marketing plan
- Track your marketing campaigns and determine the most successful ones, prepare and present reports on campaign success
- Evaluate and analyze marketing programs and sales pipeline to effectively make decisions on programs that drive the most regional impact
- Align with sales and sales development to drive prospect engagement in target and marketing qualified accounts and communicate regulary to sales directors to ensure proper campaign alignment and execution.
- Work with sales management and regional directors to create quarterly territory plans that generate market awareness and drive leads in territory.
- Ensure marketing activities receive follow-up in a timely manner
- Cultivate relationships with external agencies and vendors to maximize marketing opportunities and return on investment
- Lead campaign efforts through earned, owned and paid media strategies that drive account and territory goals
- Develop co-branded marketing activities with in-territory partners that uncover joint opportunities for sales to pursue
- Identify and execute regional events that support marketing goals across vertical and horizontal audiences
- Strategize with global PR on awareness building across French region
- Allocate the assigned budget for the respective region and track all spendings

**YOUR PROFILE**
- Bachelor degree holder, preferably in Marketing & Communication, or Event Management
- Min. 6 years of working experience in digital media, marketing or event management
- Experience in organizing events
- Be a meticulous planner and able to execute within tight timeframes and budgets
- Capable of multi-tasking and co-ordinating multiple events simultaneously
- Problem-solver and ability to find creative ways to optimize performance
- Good understanding of Excel to assist updating budget spread sheets
- Excellent written and verbal communication skills, and being generally a good communicator in French
- Fluent in oral and written English
- Be a results driven, passionate individual, and a good team player

**WHAT WE OFFER**
- Join a continuously growing company with a global presence, commitment to innovation and a leading market position
- An inspiring and empowering company culture: working alongside talented, friendly and passionate people
- A modern office in central Paris, easily accessible via public transport
- A well-designed onboarding plan: we set you up for success and support your career with on-going training and development
- Great benefits such as free fruit and coffee, various sports
- and team events, employee bonus card, permanent contract, regular health initiatives, 2 corporate volunteering days per annum etc.
- At Emarsys, we are committed to building diverse teams with a rich variety of perspectives and experiences. If your job profile closely aligns with our essential requirements and business need, we encourage you to apply. We are dedicated to assessing your competencies, learning agility and passion and not your age, disability, familial status, sexual orientation, gender, race, ethnicity, religion or nationality._



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