Strategic Marketing Director

Wabtec Corporation is a leading global provider of equipment, systems, digital solutions and value-added services for freight and transit rail. Drawing on nearly four centuries of collective experience across Wabtec, GE Transportation and Faiveley Transport, the company has unmatched digital expertise, technological innovation, and world-class manufacturing and services, enabling the digital-rail-and-transit ecosystems. Wabtec is focused on performance that drives progress, creating transportation solutions that move and improve the world. Wabtec has approximately 27,000 employees in facilities throughout the world. Visit the company’s new website at:

It’s not just about your careeror your job title it’s about who you are and the impact you are going to make on the world. Do you want to go into uncharted waters do things that haven’t been done to make yours and someone else's life better? Wabtec has been doing that for decades and we will continue to do so Through our people, leadership development, services, technology and scale, Wabtec delivers better outcomes for global customers by speaking the language of industry.

Who will you be working with?

As Strategic Marketing Director, you will collaborate closely with Product Lines, Country Leaders, Government Relation managers, Communication Team, and other stakeholders. Your role involves driving marketing strategies across product lines and countries.

How will you make a difference?

In this role, you will be instrumental in shaping marketing intelligence, performing market analysis, and capturing customer needs.

Your proactive approach to monitoring customer satisfaction and collaborating with various teams will contribute to the overall success of Wabtec Transit.

By supervising the implementation of marketing plans, coordinating with Product Lines, and ensuring effective communication strategies, you will play a pivotal role in driving order intake, market share, customer experience, and ROI.

What do we want to know about you?
- Master's degree in business administration or engineering
- Over 10 years of experience in Marketing or Product Management, experience in the transportation or Railway Industry is must
- Strong marketing credentials, experience in business-to-business environments, and leadership skills will be crucial
- Knowledge in PowerBI and Salesforce CRM is considered an advantage.

Fluent in English, you should be customer-oriented, adaptable, and possess excellent communication and analytical skills.

What will your typical day look like?

Your typical day involves driving market intelligence, performing market analysis, and supervising the implementation of marketing plans.

You will collaborate with various teams to capture customer needs, contribute to institutional lobbying activities, and coordinate competitor watch processes.

You will cooperate with Product Lines to develop value propositions and market pricing for targeted market opportunities.

You will contribute to identify opportunities for innovative offering by leveraging on digitalization, servitization and sustainability.

Your role also includes animating Product Lines and regional marketing communities, ensuring best practices sharing, and supporting the implementation of sales and marketing tools.

Legal authorization to work in EU is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening.

Wabtec Corporation is committed to taking on the world’s toughest challenges. In order to fulfill that commitment we rely on a culture of leadership, diversity and inclusiveness. We aim to employ the world’s brightest minds to help us create a limitless source of ideas and opportunities. We believe in hiring talented people of varied backgrounds, experiences and styles people like you Wabtec Corporation is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, or protected Veteran status. If you have a disability or special need that requires accommodation, please let us know.