Global Marketing Program Manager Biotechnology

Beckman Coulter Life Sciences’ (BECLS) mission is to empower those seeking answers to life’s most important scientific and healthcare questions. With a legacy spanning 80+ years, we have long been a trusted partner to our customers, who are working to transform science and healthcare with the next groundbreaking discovery. As part of our team of more than 3,500 associates across 130 countries, you’ll help drive our vision of accelerating answers—and our commitment to excellence.

Beckman Coulter Life Sciences is proud to work alongside a community of nine fellow Danaher Life Sciences companies. Together, we’re pioneering the future of science and medicine, developing products that enable researchers in the fight to save lives.

We are looking for a relationship builder, task master and pragmatic as well as visionary and customer centric executer to join the team. Build a strong and close partnership with other commercial and business unit functions to design and execute state of the art marketing campaigns across omni channel touchpoints to orchestrate the customer journey within and across our Biotechnology business. Crafting a strong customer lifetime value

The Global Campaign Manager Biotechnology (w/m/d) will be responsible for planning and executing the demand generation activities to deliver above target results. The right person should have the capability to work cross-departmentally, driving the initiatives and achieving the company goals through networking and teamwork. The role requires tactical focus, working closely with product management, market development management and other peers inside and outside the global marketing team to execute growth bridge initiatives based on the strategic imperatives empowering long term sustainable growth.

**In this role, you will be responsible for**:

- Proactively design, plan and execute initiatives and product launches to support demand generation through owning global campaigns and other funnel-fill touchpoints along the customer journey (digital channels, webpage, events, etc.) that ultimately results in revenue growth.
- Define and execute activities to promote business expansion within existing and new customers, increasing brand awareness and customer retention
- Work closely with the Market Development Manager and Business Unit Product Manager to prepare and implement the global marketing plan and design appropriate marketing campaigns with an omni-channel approach.
- Work closely with Biotechnology Market Development Manager to develop and manage the local KOLs network to reinforce the brand, raise awareness and leverage product champions throughout the regions.
- Leverage digital channels to promote Biotechnology products in the most appropriate market segments.
- Support regionalization of global marketing materials and collaterals to meet country-specific needs.
- Drive ROI by designing and implementing a tailored channel mix for Biotechnology.
- Interact and align on regular base with local sales teams and other marketing teams

**The essential requirements of the job include**:

- Scientific or technical master’s degree with minimum of 2 years of experience in marketing
- Marketing and/or sales experience in life sciences industries
- Experience in Molecular Biology or Bioprocessing and relevant post graduate qualification would be an advantage
- Expertise with complex, multi-departmental life sciences commercialization is beneficial and proven track record of product launch planning
- Proficiency in written and spoken English. A second language proficiency is beneficial

This position is part of the Global Marketing team and can be a remote position. At Beckman Coulter Life Sciences’ (BECLS) we believe in designing a better, more sustainable workforce.

Expect travel up to 20 % of the job.

La mission de Beckman Coulter Life Sciences est de donner les moyens à ceux qui cherchent des réponses aux questions scientifiques et de santé les plus importantes de la vie.

Avec un héritage de plus de 80 ans, nous sommes depuis longtemps un partenaire de confiance pour nos clients, qui s'efforcent de transformer la science et les soins de santé grâce à la prochaine découverte révolutionnaire.
En tant que membre de notre équipe de plus de 2 900 associés répartis dans 130 pays, vous contribuerez à notre vision d'accélération des réponses et à notre engagement envers l'excellence.

En partenariat étroit avec d’autres fonctions commerciales et les chefs de produits, vous serez chargé de concevoir et d’exécuter des campagnes marketing de pointe sur divers canaux, orchestrant le parcours client au sein de notre activité de **biotechnologie**. Contribuez à construire une forte valeur à vie pour nos clients

**Dans ce rôle, vous serez responsable de**:

- Concevoir, planifier et exécuter de manière proactive des initiatives et des lancements de produits pour soutenir la génération de demande en supervisant des campagnes mondiales et d'autres points de conta