Head of User Acquisition

**TapNation - Redefining Mobile Gaming Excellence**

Founded in 2019, TapNation is an innovative French company specializing in mobile game publishing. In just five years, we have published over 50 games, accumulating more than a billion downloads worldwide. We rank among the world's top 15 mobile game publishers, thanks to our approach combining creativity and technological optimization.

At TapNation, we value rapid growth, innovation, and a dynamic multicultural environment. With a diverse team across several countries, we offer opportunities to work on impactful projects. Our values of adaptability and collaboration have helped us become one of France's most promising companies, recognized by French Tech 120 and voted “Champion of Growth” in 2024 by Les Echos.

Joining TapNation means becoming part of a dynamic, ambitious environment where your ideas are valued. We invest in personal development and promote a balance between performance and well-being, certified by our Great Place to Work and Happy at Work labels. Whether passionate about mobile games or interested in a constantly evolving environment, TapNation is where you can bring your ambitions to life.

**TapNation - Redefining Mobile Gaming Excellence**

We are seeking an ambitious and results-driven **Head of User Acquisition** to join our UA/Monetizing team.

**Role Overview**

As Head of UA, you will drive our user acquisition strategies and lead a team of 8 talents. Reporting to the CMO (**Vincent**) and collaborating closely with the CEO, CFO, and Creative and Tech leadership teams, you will contribute to the company's growth and strategy.

**Your missions**:

- ** Stay Ahead of Industry Trends**: Monitor the latest industry advancements, technologies, and trends to keep our strategies innovative. Build relationships with top gaming publishers, C-level executives, and POCs of our main UA channels. Represent TapNation at industry events.
- ** Leadership & Team Development**: Lead, mentor, and develop a high-performing UA team, fostering collaboration and continuous improvement. Define KPIs, strategies, and long-term goals for team members and our game portfolio.
- ** Data-Driven Optimization**: Review performance metrics regularly, make informed decisions, and adjust campaigns to enhance effectiveness and player acquisition.
- ** Strategic UA Planning & Execution**: Design and implement UA strategies aligned with business goals, focusing on growth, retention, gross margin, and engagement.
- ** Product & Tools Development**: Improve automation strategies and features based on feedback for our tools.
- ** Embrace Innovation**: Explore emerging technologies and channels to stay at the forefront of UA practices.
- ** Collaborative Partnerships**: Coordinate with Product, Creative, and ASO teams to ensure strategy alignment and campaign success.
- ** Data Analysis & Reporting**: Contribute to the development of BI, data analysis, and reporting dashboards for strategic decisions.
- ** M&A & Due Diligence**: Support inorganic growth strategies, including acquisitions and studio evaluations.
- ** Grow the Team**: Conduct quarterly reviews, support team growth, and hire new talent in casual and hybrid-casual areas.
- May vary depending on the country_
- Remote policy: this position can be fully remote.
- Meal tickets: 15 tickets/month at 8.50€ each with the Swile Card.
- Health Insurance: 50% covered with Alan.

**Profile**:

- ** Extensive UA Experience in Gaming**: Proven success in senior UA roles within gaming.
- ** Leadership Skills**: Experience managing high-performing teams and developing talent.
- ** Market Knowledge**: Deep understanding of gaming industry trends and player behaviors.
- ** Creative & Technical Skills**: Knowledge of UA creative trends, channels, attribution, MMPs, SKAN, etc.
- ** Budget Management**: Ability to handle large budgets strategically.
- ** Analytical Skills**: Strong data interpretation and optimization skills, working with data science teams for projections.
- ** Communication Skills**: Effective across teams and in presentations.
- ** Adaptability**: Comfortable in a fast-paced, evolving industry.
- TapNation is an equal-opportunity employer. Qualified applicants will receive consideration regardless of sex, gender identity, expression, sexual orientation, race, religion, disability, veteran status, age, or other protected characteristics._

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