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Head/VP User Acquisition/Marketing
il y a 2 semaines
TapNation - Redefining Mobile Gaming Excellence
TapNation is a French company founded in 2019, specializing in mobile game publishing. In six years, it has released more than 50 games and achieved over a billion downloads, ranking among the top 15 publishers worldwide thanks to a strategy combining creativity and technological optimization.
The company prioritizes creativity, innovation, and a dynamic multicultural environment, while offering its employees a strong impact on performance, sustained personal development, and a good balance between performance and well-being (Great Place to Work and Happy at Work certifications).
To continue our amazing mission, we are seeking an ambitious and results-driven Head/VP of User Acquisition/Marketing (Freelance) to join our UA/Monetizing team
Role Overview
As Head of UA, you will be instrumental in driving our user acquisition strategies and playing a central role in the development and growth of our existing User Acquisition team of 8 talents. As part of a dynamic and collaborative team, you'll have the chance to contribute to the company strategy and growth in the long term, reporting to our CMO (Vincent) and working closely with our CEO, CFO, Head of Creative and Tech leadership team.
Your missions:
Benefits if Freelancer:
Competitive fees.27 days paid time off per year (the company believes in disconnection in order to allow people to evolve in a healthy environment).Remote policy: full remote.You can find us at Morning Pereire offices in Paris 17e (including fitness room) if you want to say hello.Profile:
Extensive UA Experience in Gaming: Significant experience in a senior user acquisition role within the gaming sector, with a proven track record of driving successful campaigns.Strong Leadership Abilities: Demonstrated experience in managing and leading high-performing teams, with a focus on developing talent and fostering a positive, productive work environment.Deep Knowledge of Gaming Markets: In-depth understanding of gaming industry dynamics, including key trends, player behaviors, and market shifts, allowing for strategic decision-making.Creative knowledge: Strong understanding, knowledge and creative mind to master the UA creative trends and best practices in the market (Playables, CPP, UGC, Social etc.)Proficient in Budget Management: Expertise in handling large-scale budgets, with the ability to allocate resources strategically and maximize overall returns.Technical, Analytical & Data-Driven: A keen ability to interpret data and analytics, applying insights to optimise user acquisition strategies and performance outcomes. Be able to work with our Data science team on long term projections and break even up to 12 to 18 months.Strong technical knowledge: of different UA channels types (rewarded, retargeting, social, video, OEM etc.) as well as attribution, MMPs, SKAN iOS conversion schema etc.Excellent Communication Skills: Strong interpersonal and communication skills, able to work effectively across teams and present ideas clearly and persuasively.Adaptability in Fast-Paced Environments: Comfortable working in a rapidly evolving industry, able to adapt quickly to new challenges and changes while driving results.TapNation is an equal-opportunity employer Qualified applicants will receive consideration for employment without regard to sex, gender identity, gender expression, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.
If you're intrigued by the job offer, we encourage you to apply without hesitation, even if you don't meet all the criteria